CRM & Digital Campaigns Lead

Hyatt; Islas Baleares; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Hyatt in Palma de Mallorca, Spain is seeking an Associate Manager, CRM, Digital Campaigns & Projects to join the Digital & Direct Channel team on a hybrid model. You will coordinate CRM initiatives, digital campaigns, and cross-functional projects to drive member acquisition, engagement, loyalty, and direct bookings.

You will collaborate with regional and global teams, hotels, agencies, and partners, ensuring GDPR compliance and data quality while optimizing the digital customer experience.

Formación

• 3+ years of professional experience in CRM, digital marketing, digital campaigns, or a closely related field.
• Experience planning, executing, and analyzing digital and CRM campaigns.
• Experience coordinating projects and working with multiple teams and stakeholders.
• Experience working with external agencies, preferably in regional or international environments.
• Knowledge of marketing, digital analytics, CRM, personalization, content, ecommerce, and cloud-based technology platforms.

Responsabilidades

• Coordinate campaigns, tactics, and touchpoints aimed at Hyatt guests and World of Hyatt members, using segmentation, personalization, and data analysis to improve engagement, conversion, and direct bookings.
• Manage the relationship calendar and ensure alignment of campaigns with commercial, regional, global, and hotel priorities.
• Lead the execution and optimization of CRM and digital campaigns, ensuring alignment with direct-channel performance objectives.
• Coordinate promotions and activations across the digital ecosystem, managing timelines, content, assets, and messaging across different touchpoints.
• Act as a liaison between Digital Marketing, Web, Contact Center, Revenue Management, Operations, eDistribution, and Marketing teams.
• Coordinate digital projects from end to end, managing milestones, dependencies, risks, deliverables, and stakeholder communication.
• Monitor performance, define and track CRM KPIs, and prepare reports with actionable insights and recommendations.
• Analyze customer behavior and feedback to continuously improve CRM initiatives and the digital customer experience.
• Ensure CRM processes comply with GDPR and best practices in data governance and data quality.
• Coordinate relationships with CRM and digital agencies across South EAME and the wider EAME region, ensuring consistency in strategy, reporting, execution, and best-practice adoption.

Conocimientos

CRM strategy

Digital campaigns

Project coordination

Stakeholder management

Data analysis

Adobe Analytics

Google Analytics

Google Ads

Meta Ads

Excel

Educación

Bachelor’s degree or equivalent

Hospitality/Marketing-related degree preferred

Herramientas

Adobe Analytics

Google Analytics

Google Ads

Meta Ads

HubSpot

Descripción del empleo

Hyatt in Palma de Mallorca, Spain is seeking an Associate Manager, CRM, Digital Campaigns & Projects to join the Digital & Direct Channel team on a hybrid model. You will coordinate CRM initiatives, digital campaigns, and cross-functional projects to drive member acquisition, engagement, loyalty, and direct bookings.

You will collaborate with regional and global teams, hotels, agencies, and partners, ensuring GDPR compliance and data quality while optimizing the digital customer experience.