CRM Data Analyst – Gaming Insights & Experiments

Scopely; Barcelona; On-site; EUR 42,000 - 66,000; Full time

Job summary

Scopely in Barcelona is seeking a Data Analyst (CRM) to power measurement, reporting and insights across our CRM campaigns. You will pull, verify and report on campaign performance, track trends and help design experiments to drive reliable, actionable results across multiple titles.

You'll work with SQL and BI tools to build dashboards, validate audience targeting, and present findings to both technical and non-technical stakeholders.

Qualifications

• 4+ years in marketing analytics, CRM analytics, or a related data role in gaming or live services.
• Proficiency with SQL and at least one BI or reporting tool (Looker, Tableau, Mode).
• Experience with CRM platforms to extract and interpret campaign data.
• Experience with performance and attribution data and tracking.
• Ability to communicate data findings to technical and non-technical stakeholders.

Responsibilities

• Pull and verify campaign data from the CRM platform and analytics systems.
• Produce regular campaign performance reports for game teams and portfolio-level summaries.
• Track trends over time — open rates, click rates, conversion, retention — and flag anomalies.
• Create and maintain dashboards for CRM/Lifecycle Lead PMs.
• Support CRM/Lifecycle Lead PMs in designing A/B and multivariate tests with proper sample sizes and controls.
• Maintain an experimentation log across all games to prevent conflicting tests and ensure interpretable results.
• Review proposed experiments for methodological soundness before launch.
• Analyze and present experiment results with clear, actionable recommendations.
• Define and maintain segment definitions across the portfolio (e.g., VIP, Regular Customer, New Player, Lapsed, Conversion Candidate).
• Produce regular cross-game segment reports to inform leadership on universal vs title-specific trends.

Skills

SQL

Excel

BI tools

CRM analytics

Tools

Looker

Tableau

Mode

Segment

Snowflake

BigQuery

Job description

Scopely in Barcelona is seeking a Data Analyst (CRM) to power measurement, reporting and insights across our CRM campaigns. You will pull, verify and report on campaign performance, track trends and help design experiments to drive reliable, actionable results across multiple titles.

You'll work with SQL and BI tools to build dashboards, validate audience targeting, and present findings to both technical and non-technical stakeholders.