Director, Creative Intelligence — Marketing Analytics Leader

Scopely; Esplugues de Llobregat; Híbrido; EUR 120.000 - 180.000; Jornada completa

Descripción de la vacante

Scopely is seeking a Director of Creative Intelligence to lead strategy, measurement, and tooling for our Barcelona studio on a hybrid basis. You will partner with Marketing, UA, Analytics, and the internal creative agency to inform creative strategy and drive data-powered decisions across live and upcoming games.

The role emphasizes leadership in advanced marketing analytics, AI-enabled analysis, and delivering clear guidance to teams, with an emphasis on experimentation, audience research, and

Formación

• Experience leading advanced marketing analytics, data science, or related functions.
• Strong ability to develop measurement frameworks and connect inputs to outcomes.
• Hands-on comfort with AI tools and collaboration with analytics and engineering.

Responsabilidades

• Set the Creative Intelligence strategy, roadmap, and team goals.
• Measure creative success across live and slate games with tagging and data.
• Guide pre-launch insights using audience research and portfolio data.
• Own dashboards, reporting, and self-service tools for stakeholders.
• Partner with Marketing and internal creative agency to inform strategy.
• Translate data into actionable guidance for game teams.

Conocimientos

Marketing analytics leadership

Data science

Experimentation

Attribution & incrementality

AI tooling

Herramientas

SQL

Python

Data pipelines

BI tools

Descripción del empleo

Scopely is seeking a Director of Creative Intelligence to lead strategy, measurement, and tooling for our Barcelona studio on a hybrid basis. You will partner with Marketing, UA, Analytics, and the internal creative agency to inform creative strategy and drive data-powered decisions across live and upcoming games.

The role emphasizes leadership in advanced marketing analytics, AI-enabled analysis, and delivering clear guidance to teams, with an emphasis on experimentation, audience research, and