CRM & App Marketing Manager (f / m / x)

Autohero; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

Autohero, un leader innovant dans le secteur de l'e-commerce automobile, recherche un spécialiste CRM expérimenté pour rejoindre son équipe entièrement à distance. Vous serez responsable de l'optimisation des parcours clients dans une application dynamique, en développant des campagnes sur plusieurs canaux pour engager efficacement les utilisateurs. Si vous êtes passionné par le marketing mobile et que vous aimez travailler dans un environnement stimulant, postulez dès maintenant en nous envoyant votre CV en anglais.

Servicios

100% Remote Work

Budget d'éducation pour la croissance personnelle

Réductions sur des marques célèbres

Formación

• Expérience en CRM ou marketing mobile, de préférence dans l'e-commerce.
• Compétences analytiques solides basées sur les KPI.
• Maîtrise de l'anglais, l'espagnol ou le français est un plus.

Responsabilidades

• Optimiser les parcours CRM d'applications et d'engagement.
• Lancer et développer des campagnes CRM collaborées avec des équipes.
• Analyser le comportement des utilisateurs et les métriques CRM.

Conocimientos

CRM

Mobile Marketing

Analytical Skills

Data-Driven Mindset

Proactive Mindset

Fluency in English

Spanish or French

Descripción del empleo

• Own and optimize app-first CRM journeys : push notifications, in-app messaging, and cross-channel flows
• Partner with product and tech to implement mobile touchpoints and trigger logic within the Autohero app
• Develop and execute personalized omni-channel strategies that engage, convert, and retain users
• Plan and deliver CRM campaigns – supported by dedicated design, analytics, and engineering teams
• Collaborate with our Marketing Intelligence team to define reporting needs and ensure you have the right insights to guide CRM strategy
• Track user behavior and CRM performance metrics to test, learn, and iterate (e.g. via A / B testing, segmentation, automation)
• Launch and scale new messaging channels such as WhatsApp or RCS across the CRM ecosystem

Qualifications

• Experience in CRM or mobile marketing – ideally in e-commerce or app-based environments
• Hands-on experience with push, in-app, and email campaigns , and a clear sense of what drives engagement
• A data-driven mindset and strong analytical skills – you let KPIs and insights guide your work
• The ability to identify reporting needs and collaborate with analytics teams – you know what data is available, what to ask for, and how to turn insights into action
• A proactive, curious mindset – you challenge the status quo and seek continuous improvement
• Fluency in English is a must; Spanish or French as a native language is a strong plus
• Applicants from Spain are especially encouraged to apply

Additional Information

Join us, in building the best way to buy and sell cars!

• 100% remote! No matter where you live, work full time from home.
• Once a unicorn, now a listed public company, be part of our success story!
• Our dynamic startup environment offers new challenges for personal growth with the contribution of own ideas
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends

To apply, please upload your CV in English!

Contact

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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