Creative Strategist – UGC & Creator Partnerships

Z2A Digital; España; On-site; EUR 55,000 - 85,000; Full time

Job summary

Z2A Digital is seeking a Creative Strategist to lead UGC and creator partnerships, focusing on Meta and TikTok. You will craft high-performing creative strategies, manage creator recruiting, negotiations, and content production.

Work with paid media to translate data into scalable concepts, optimize creator selection, and drive user acquisition. Experience with the US market and a strong network of creators is highly desirable.

Qualifications

• Minimum 3 years in creative strategy, UGC production, and creator management.
• Experience with Meta and TikTok ad formats and partnerships.
• Strong network of US-based creators is a plus.

Responsibilities

• Lead the development of original creative concepts and UGC strategies.
• Identify trends, formats, storytelling opportunities.
• Develop engaging scripts and creative briefs
• Act as a creative partner to clients, presenting new ideas and opportunities to strengthen their social media presence and advertising.
• identify creative insights, and translate them into more effective concepts and content strategies.
• Experience in creative testing frameworks and measurement, collaborating closely with the paid social team to develop structured testing approaches and establish clear methodologies to measure performance.
• Own the end-to-end UGC and creator management process, from sourcing and outreach to negotiation, briefing, production coordination, and final content approval.
• Identify and build relationships with creators who align with each client's brand, audience, and performance objectives.
• Manage creator partnerships, including fees, deliverables, timelines, licensing agreements, and paid usage rights.
• Coordinate content production with external creators and production partners, ensuring creative quality, authenticity, and brand consistency.
• Manage creator-led advertising collaborations, including Meta Partnership Ads and TikTok Spark Ads.
• Build and maintain a reliable network of UGC creators and production partners, particularly in the US market.

Skills

UGC management

Creator sourcing

Influencer management

Paid social

Meta & TikTok

Creative briefing

Job description

Creative Strategist – UGC & Creator Partnerships

About Z2A Digital

Z2A Digital is a global, performance-driven digital marketing agency helping leading apps and brands grow through smarter advertising.

We bridge the gap between brand and performance, combining creative thinking, data-driven strategies, and technology to deliver measurable business results.From user acquisition and registrations to purchases, subscriptions, and revenue growth, we focus on the metrics that actually matter to our clients.

We're now looking for a Creative Strategist who can take our paid social creative offering to the next level, bringing fresh ideas, a strong network of creators, and a performance-first mindset.

About the Role

As our Creative Strategist, you'll lead the development and execution of high-performing creative strategies, primarily across Meta and TikTok, with opportunities to work across additional social media platforms.

This position requires strong expertise and hands-on experience in UGC management, creator sourcing, and influencer management, covering the entire process from creator research, outreach, selection, and negotiations to briefing, script ideation, content production, and final approvals. Previous experience managing UGC creators and influencer campaigns in the US market is highly desirable.

You will be responsible for developing and managing high-performing UGC and creator-led content strategies focused mainly on user acquisition. Working closely with the paid media team, you will translate performance data and creative insights into scalable concepts, optimize creator selection and content production, and develop strategies that drive measurable growth.

Key Responsibilities

• Lead the development of original creative concepts and UGC strategies.
• Identify emerging trends and formats, storytelling formats, and creative opportunities.
• Develop engaging scripts and creative briefs
• Act as a creative partner to clients, presenting new ideas, concepts, and opportunities to strengthen their social media presence and advertising.
• identify creative insights, and translate them into more effective concepts and content strategies.
• Experience in creative testing frameworks and measurement, collaborating closely with the paid social team to develop structured testing approaches and establish clear methodologies to measure performance.

UGC Production & Creator Management

• Own the end-to-end UGC and creator management process, from sourcing and outreach to negotiation, briefing, production coordination, and final content approval.
• Identify and build relationships with creators who align with each client's brand, audience, and performance objectives.
• Manage creator partnerships, including fees, deliverables, timelines, licensing agreements, and paid usage rights.
• Coordinate content production with external creators and production partners, ensuring creative quality, authenticity, and brand consistency.
• Manage creator-led advertising collaborations, including Meta Partnership Ads and TikTok Spark Ads.
• Build and maintain a reliable network of UGC creators and production partners, particularly in the US market.

Nice to Have

• Experience sourcing and managing creators in the US market.
• Experience working on app acquisition campaigns or digital-first brands.
• Familiarity with AI-powered creative production, AI-generated UGC, and emerging creative technologies.
• An established network of UGC creators, influencers, or creative production partners.
• Experience presenting creative strategies and concepts directly to clients.

What We're Looking For

• Minimum 3 years of experience in creative strategy, UGC production, and creator or influencer management, ideally within a creative, social media, or performance marketing agency.
• Strong creative instincts, original thinking, and the ability to independently develop compelling concepts and storytelling ideas.
• Hands-on experience managing the full creator collaboration lifecycle, including sourcing, outreach, negotiations, creative briefing, content reviews, and approvals.
• Knowledge of creator licensing, content usage rights, and paid creator collaborations, including Meta Partnership Ads and TikTok Spark Ads.
• Familiarity with creator marketplaces, sourcing platforms, and talent discovery methods.
• Strong understanding of TikTok, Instagram, and Meta creative formats, platform trends, and audience behavior.
• Excellent communication, relationship-building, and project coordination skills.
• A proactive, independent mindset with the confidence to present new ideas, challenge briefs, and take ownership of creative initiatives.
• Understanding of paid social fundamentals and what makes creative content effective.