Creative Specialist — Social Content Ideation & Execution (Barcelona)

INNOCV Solutions; Madrid; On-site; EUR 32,000 - 52,000; Full time

Job summary

Zurich Duo in Madrid is seeking a Creative Specialist who translates strategic direction into platform-native content for TikTok, Instagram, Reddit, and emerging channels. You will develop storyboards, post concepts, captions, and visual directions from briefs, and ensure every asset aligns with the brand voice.

You will work with strategists, insights, videomakers, designers, and PMs to deliver execution-ready content, adapting formats to each channel and staying on top of trends while

Qualifications

• 3–4 years of experience creating content for brands, social media, or creative agencies.
• Strong understanding of platform-native formats, particularly short-form video.
• Ability to translate ideas into storyboard and execution assets.
• Excellent copywriting and storytelling skills.
• Experience with CapCut, Canva, Adobe Creative Suite.
• Collaborative with Strategists, Insights teams, Videomakers, Designers, and Project Managers.
• Strong English for an international environment.

Responsibilities

• Transform Creative Strategist briefs into detailed creative ideas and platform-ready content executions.
• Develop storyboards, scripts, post concepts, captions, and visual directions.
• Create, adapt, and optimize social media assets tailored to TikTok, Instagram, Reddit, and other channels.
• Build content proposals for editorial calendars based on defined content territories and strategic briefs.
• Work closely with Videomakers to shape and produce high-impact short-form video executions.
• Adapt content to each platform's unique codes, formats, and trends.
• Ensure final assets are consistent with the original creative idea, brand voice, and channel requirements.

Skills

Content creation

Copywriting

Storyboarding

Project collaboration

English proficiency

Tools

CapCut

Canva

Adobe Creative Suite

Job description

Who We Are

We are an international consulting firm specialized in driving the evolution of business models for large and medium-sized companies. We help our clients improve their competitiveness by connecting strategy, communication, design, technology, and data, always with a practical, impact-driven approach. With a team of more than 2,000 professionals across different countries, we work on end-to-end projects, supporting our clients from strategic definition through implementation, measurement, and continuous optimization. Our goal is to turn data and insights into business decisions that deliver tangible results. On this occasion, we are managing the recruitment process on behalf of Zurich Duo, who are looking to strengthen their team with a new addition to cover this position. Our role is to lead the selection process, identifying and assessing candidates whose experience, skills, and profile best match the requirements of the position and the needs of Zurich Duo. Therefore, while we are managing the recruitment and selection process, the successful candidate will join Zurich Duo directly and the position will be within the Zurich Duo team.

What is Zurich Duo?

Zurich Duo is Zurich’s in-house agency, responsible for conceptualizing, designing, and delivering creative, digital marketing, and customer experience projects across international markets. Operating like a startup within a major global corporation, Zurich Duo combines an agile, dynamic, and entrepreneurial environment with the resources, expertise, and stability of a leading global company. It brings together the best of both worlds: the energy and flexibility of a young, fast-moving company, with the scale, support, and opportunities of an established industry leader.

About The Role

We are looking for a Creative Specialist who excels at turning strategic direction into compelling social media content ideas and high-quality, executable assets. In this role, you will bring Duo’s creative strategy to life across platforms such as TikTok, Instagram, Reddit, and emerging social channels. You will be responsible for developing platform-native content from concept through execution, adapting messages, formats, and storytelling to the specific characteristics of each channel while ensuring that every piece remains aligned with the original creative vision and brand voice.

What will your mission be?

To translate creative strategies and briefs into platform-native content, developing storyboards, post concepts, and visual proposals that are engaging, execution-ready, and aligned with each channel’s best practices.

Responsibilities & Key Tasks

• Brief Translation: Transform Creative Strategist briefs into detailed creative ideas and platform-ready content executions.
• Content Ideation & Scripting: Develop storyboards, scripts, post concepts, captions, and visual directions.
• Asset Creation & Adaptation: Create, adapt, and optimize social media assets tailored specifically to TikTok, Instagram, Reddit, and other channels
• Editorial Proposals: Build content proposals for editorial calendars based on defined content territories and strategic briefs.
• Video Collaboration: Work closely with Videomakers to shape and produce high-impact short-form video executions.
• Platform Native Adaptation: Adapt content seamlessly to each platform's unique codes, formats, audience behaviors, and emerging trends.
• Quality & Brand Consistency: Ensure final assets are consistent with the original creative idea, brand voice, visual tone, and specific channel requirements.

Requirements & Key Skills

• Experience: 3–4 years of experience creating content for brands, social media, or creative agencies.
• Content Mastery: Strong understanding of platform-native formats, particularly short-form video, with a sharp eye for design, visual rhythm, hooks, and social trends.
• Concept-to-Execution: Proven ability to take a project seamlessly from initial idea to storyboard and final execution asset.
• Copywriting & Storytelling: Excellent copywriting, caption-writing, and visual storytelling skills.
• Technical Tools: Hands-on experience with creation and editing tools such as CapCut, Canva, adobe Creative Suite, or similar.
• Multidisciplinary Collaboration: Ability to collaborate smoothly with Strategists, Insights teams, Videomakers, Designers, and Project Managers.
• Mindset & Languages: Highly organized, proactive, and execution-oriented, with a high level of English suitable for an international work environment.

What We Value

• Background in social media agencies or digital content creation.
• Exceptional creative sensibility and visual taste.
• Strong track record in creating native short-form video content.
• Active interest in digital internet culture, emerging platforms, and viral content trends

What This Role DOES NOT Cover (Scope Boundaries)

To ensure clear alignment on responsibilities, the following tasks fall outside the scope of this position:

• Defining the overall social media strategy or establishing content territories from scratch (led by the Strategist).
• Owning performance analysis, reporting, or data monitoring.
• Leading audience research or insights generation.
• Managing overall project timelines and primary stakeholder coordination.
• Owning final video production independently without production support

In line with our commitment to diversity, equity, and inclusion, we encourage everyone to apply, especially candidates from groups that have been traditionally underrepresented, including LGBTQ+ individuals and people with disabilities.