Senior User Acquisition Manager (GAds & Meta)

carrots; Barcelona; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Quarter bonus (up to 45%)

Home office budget €5,000

Flexible hours

25 days annual leave

Gym membership option

Job summary

Carrots Lab in Barcelona seeks a Senior User Acquisition Manager to own performance across Google and Meta Ads, and to expand into ASA/ASO and organic TikTok. You will engineer conversion signals with the data team and drive a repeatable, capital-efficient acquisition engine.

You will partner with the data team to optimize events, build Looker dashboards, and pilot channel expansion including ASO and TikTok activities.

Qualifications

• Must have hands-on budgets of €100k+/month across Google Ads + Meta Ads for consumer subscription apps.
• Proven Meta Ads experience with mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork-aware measurement).
• Deep knowledge of Google Ads for apps including search intent, RSAs, negatives, and event/goal design for app flows.
• MMP proficiency with AppsFlyer (or Adjust), including in-app event mapping, SKAdNetwork/ATT constraints, and cost ingestion.
• Strong data-driven decision making with dashboards and cohort/LTV analysis.

Responsibilities

• Build, launch, and scale Google Search campaigns for multiple apps (non-UAC with deep links).
• Design, launch, and scale Meta campaigns (structure, testing matrix, bidding).
• Collaborate with Data Analyst to test proxy events and predicted LTV.
• Run ASA pilots; own ASO roadmap (keywords, store listings, creative iterations).
• Manage a creator-outreach intern for TikTok organic/UGC partnerships.
• Lead weekly growth reviews with insights, actions, and budget reallocations.

Skills

Meta Ads

Google Ads for apps

AppsFlyer

Looker

Budget management

Data-driven

Tools

Adjust

BigQuery

Firebase

Amplitude

Job description

Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.

We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok .

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

WHAT YOU'LL OWN (Your Mission)

• Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% MoM growth while protecting payback.
• Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
• Cash discipline & reporting: treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker.
• Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern.
• Creative direction (performance) : brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop.

WHAT SUCCESS LOOKS LIKE (90 Days)

• Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
• Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
• Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude.
• Playbook: documented testing cadence (weekly) and budget reallocation rules.

WHAT YOU'LL DO (Day‑to‑day)

• Build/optimize Google Search campaigns for multiple apps (non‑UAC setup with deep links; measured via AppsFlyer).
• Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding).
• Partner with the Data Analyst to test proxy events and predicted LTV (e.g., scoring trials, early‑signal models).
• Run ASA pilots; own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations).
• Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view/desired KPI).
• Own weekly growth review: insights, actions, reallocations---no vanity metrics.

WHAT YOU MUST HAVE (Hard Requirements)

These are non‑negotiable . If you don’t check all of them, please don’t apply .

• Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‑gaming).
• Hands‑on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV:CAC).
• Meta Ads expertise. You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement).
• Google Ads for apps. Deep knowledge of search intent, RSAs, negatives, account structure, and event/goal design for app flows.
• MMP proficiency. Strong with AppsFlyer (or Adjust), including in‑app event mapping, SKAdNetwork/ATT constraints, and cost ingestion.
• Analytical rigor + reporting. You’ve built actionable dashboards (preferably Looker) and make decisions from cohort/LTV data, not screenshots.
• Owner mindset. Frugal with spend, relentless on payback, and comfortable being challenged with data.

NICE‑TO‑HAVE (Great to see)

• ASA & ASO hands‑on experience.
• Familiarity with BigQuery and collaborating on models (you don’t need to code; you must spec and QA).
• Experience with RevenueCat (subscriptions), Firebase (events/remote config), Amplitude (funnels).
• Experience mentoring juniors (design, interns) and building test calendars

HOW WE WORK

• Stack: AppsFlyer, BigQuery, Looker, RevenueCat, Firebase, Amplitude.
• Cadence: Daily pacing; weekly experiments & reviews; monthly strategy resets.
• Culture: High speed, high standards, zero drama. We spend every euro like it’s our own.

WHAT WE OFFER (Compensation & Benefits)

We offer a high-impact, high‑autonomy role with a reward structure aligned to the company’s growth in Barcelona.

• Competitive Compensation: We provide a competitive base salary dependent on your experience.
• Performance Bonus: Opportunity for a Quarter Performance Bonus of up to 45%, tied to critical UA KPIs.
• Long‑Term Alignment (Equity): We offer the option to include equity in your total compensation package, structured via a vesting plan , typically initiated after a successful introductory period.
• Flexibility & Time Off: Flexible working hours , 25 days annual leave, and 1 month of 'work from anywhere' outside of Spain.
• Executive Workspace & Tech: Private offices at Norrsken House Barcelona (with complimentary membership) and a generous €5,000 EUR budget for professional home‑office equipment.
• Wellness: Option to require a high‑end Gym Membership at innerflow.es, including Spa Access in the same office building.
• Cantina : Delicious, healthy, and flexible in‑office catering --- meals starting at just €2--€3.
• Training: Dedicated Budget for an education program.
• Career Trajectory: A Tailored career plan with performance reviews and salary calibrations every 6 months.

Carrots Lab is an equal opportunity employer that celebrates diversity. All applicants will be considered regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, gender identity, or expression.