TikTok Creative Strategist (Barcelona)

Kilo™; Barcelona; On-site; EUR 39,060 - 50,220; Full time

Benefits offered by this job

Health insurance

On-site physiotherapist

Office gym and fitness classes

7 extra days off; 2 months remote work

Job summary

Kiloverse seeks a performance-driven TikTok Creative Strategist to build and execute ad strategies that drive measurable ROAS. You will craft briefs, collaborate with production teams, and translate data into winning concepts for direct-response campaigns.

You will rely on a portfolio of successful TikTok campaigns (ideally including US markets), monitor ROAS, CPA, CTR, CPC, CVR, and stay ahead of platform trends. Excellent English and a curious, adaptable mindset are essential.

Qualifications

• 3+ years in performance-driven TikTok creative strategy.
• Portfolio showcasing successful TikTok campaigns, ideally targeting the U.S. market.
• Strong knowledge of TikTok platform dynamics, content trends, creator ecosystem, and ad formats.
• Solid understanding of ROAS, CPA, CTR, CPC, and conversion rate.
• Creative and analytical mindset with ability to turn data insights into winning strategies.
• Excellent English communication skills and ability to create content that resonates with U.S. audiences.
• Experience working with UGC creators, influencer content, and short-form video production is preferred.

Responsibilities

• Develop and execute high-performing TikTok ad creative strategies focused on driving measurable business results.
• Align creative concepts with performance goals (ROAS, CTR, CPA, CVR) and optimize for growth.
• Write clear, actionable creative briefs for content creators, designers, editors, and production teams, focusing on direct-response and performance marketing.
• Collaborate with project managers, media buyers, and the marketing team to ensure creative excellence and campaign success.
• Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability.
• Conduct competitor research and stay ahead of TikTok trends, platform updates, and emerging creative best practices.
• Craft compelling ad scripts, hooks, captions, and CTAs optimized for TikTok's native content environment.
• Identify winning creative angles, UGC concepts, and storytelling frameworks that resonate with target audiences.

Skills

TikTok advertising

Portfolio

Performance marketing metrics

English communication

Data-driven mindset

UGC/Influencer content

Job description

About The Team

Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.

Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

Get ready to

• Develop and execute high-performing TikTok ad creative strategies focused on driving measurable business results
• Align creative concepts with performance goals (ROAS, CTR, CPA, CVR) and continuously optimize for growth
• Write clear, actionable creative briefs for content creators, designers, editors, and production teams, with a strong focus on direct-response and performance marketing
• Collaborate with project managers, media buyers, and the marketing team to ensure creative excellence and campaign success
• Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability
• Conduct competitor research and stay ahead of TikTok trends, platform updates, and emerging creative best practices
• Craft compelling ad scripts, hooks, captions, and CTAs optimized for TikTok's native content environment
• Identify winning creative angles, UGC concepts, and storytelling frameworks that resonate with target audiences

We expect you to

• Have 3+ years of experience in performance-driven creative strategy, with a strong focus on TikTok advertising
• Have a portfolio showcasing successful TikTok campaigns, ideally targeting the U.S. market
• Have a deep understanding of TikTok's platform dynamics, content trends, creator ecosystem, and ad formats
• Have strong knowledge of performance marketing metrics, including ROAS, CPA, CTR, CPC, and conversion rate
• Have a creative and analytical mindset with the ability to turn data insights into winning creative strategies
• Have excellent English communication skills and the ability to create content that resonates with U.S. audiences
• Be highly curious, adaptable, and passionate about testing new creative concepts and pushing performance boundaries
• Have experience working with UGC creators, influencer content, and short-form video production (preferred)

Salary

Gross salary range is 3500-4500 EUR/month.

Location

We have plenty of amazing workspaces you can choose from: our awesome headquarters in Vilnius, and super cool hubs in Kaunas, Klaipėda, and Riga! For Vilnius: 4 days onsite, 1 flexible day remote. Meanwhile, in Kaunas: onsite, hybrid, or remote options are available depending on the role.

Speaking of perks

Own your wellness

Stay sharp and well in your own way – health insurance (after probation), on‑site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.

Boost your daily life

Every breakthrough needs a spark and our daily setup reflects that. Pet‑friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team‑cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.

Shape your growth path

Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.

Drive global impact

This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co‑founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.

• additional conditions apply based on your residence location.