Creative Specialist

Zurich Insurance Company Ltd.; Barcelona; On-site; EUR 36,000 - 42,000; Full time

Job summary

Zurich is seeking a Creative Specialist to develop ideas for social media and transform briefs into platform-native content ready for execution. You will turn concepts into engaging content for TikTok, Instagram, Reddit, and emerging channels, ensuring alignment with the creative vision.

The role requires 3–4 years of hands-on experience in social content, strong copywriting, storytelling, and an eye for platform-specific formats.

Qualifications

• 3–4 years of experience creating content for social media platforms.
• Strong understanding of native formats for TikTok, Instagram, Reddit and other social platforms.
• Ability to develop ideas from concept to storyboard and final execution.
• Experience in copywriting and visual storytelling.
• Strong visual judgment and understanding of platform-specific content behaviours.
• Familiarity with CapCut, Canva, Adobe Suite or similar.
• Ability to collaborate effectively with strategy, insights, design, production and project management teams.
• High level of English for international environment.

Responsibilities

• Transform Creative Strategist briefs into creative ideas ready for execution.
• Develop storyboards, scripts, post concepts, copy and visual proposals.
• Create, adapt and optimize content for TikTok, Instagram, Reddit and other channels.
• Develop content proposals for editorial calendars based on defined content territories.
• Work closely with videomakers to develop short-form video content.
• Adapt content to formats, codes and behaviours of each platform.
• Ensure final assets are consistent with the creative idea, brand tone and channel requirements.

Skills

Social media content

Storyboarding

Copywriting

Visual storytelling

Platform knowledge

Tool familiarity

Collaboration

English proficiency

Tools

CapCut

Canva

Adobe Suite

Job description

Creative Specialist

About the Role

We’re looking for a Creative Specialist who enjoys developing ideas for social media and transforming strategic briefs into relevant, platform-native content ready for execution.

Someone deeply connected to digital culture, with strong creative judgment and the ability to turn concepts into engaging content across platforms such as TikTok, Instagram, Reddit and emerging social channels.

What will your mission be?

To bring creative strategy to life through social content, developing ideas, assets and platform-specific executions while ensuring the final output remains true to the original creative vision.

What are we looking for?

• Around 3-4 years of experience creating content for social media platforms.
• Strong understanding of native formats for TikTok, Instagram, Reddit and other social platforms.
• Ability to develop ideas from concept to storyboard and final execution.
• Experience in copywriting and visual storytelling.
• Strong visual judgment and understanding of platform-specific content behaviours.
• Familiarity with tools such as CapCut, Canva, Adobe Suite or similar.
• Ability to collaborate effectively with strategy, insights, design, production and project management teams.
• Organized, proactive and execution-oriented mindset.
• High level of English, as we work in an international environment.

Responsibilities

• Transform Creative Strategist briefs into creative ideas ready for execution.
• Develop storyboards, scripts, post concepts, copy and visual proposals.
• Create, adapt and optimize content for TikTok, Instagram, Reddit and other channels.
• Develop content proposals for editorial calendars based on defined content territories.
• Work closely with videomakers to develop short-form video content.
• Adapt content to the formats, codes and behaviours of each platform.
• Ensure final assets are consistent with the creative idea, brand tone and channel requirements.

Technical Requirements

• Experience creating content for brands or clients.
• Strong understanding of social media formats, trends and platform dynamics.
• Ability to write copy and develop visual narratives across channels.
• Experience developing storyboards, scripts and social content concepts.
• Familiarity with content creation and editing tools such as CapCut, Canva and Adobe Suite.

We will especially value

• Experience in social media, content creation or creative agencies.
• Strong creative sensibility and visual taste.
• Experience creating short-form video content.
• Interest in digital culture, emerging platforms and content trends.
• Ability to collaborate in multidisciplinary teams and fast-paced environments.

You are the heart & soul of Zurich!

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?

We highly value the experience and know-how of our employees and offer a wide range of opportunities across business areas to encourage you to apply for new opportunities within Zurich when you are ready for your next career step.