Country Manager – Spain

Pyou Iberia; España; On-site; EUR 90,000 - 130,000; Full time

Job summary

Pyou Iberia is seeking a COUNTRY MANAGER for Spain to drive strategic commercial development and strengthen the beverage industry footprint. You will lead a local team, build lasting relationships with distributors and key accounts, and coordinate with the international HQ to execute growth initiatives.

The role requires deep market knowledge of the Ho.Re.Ca. channel, strong negotiation skills, and a hands-on leadership style with travel across Spain.

Qualifications

• Proven experience in business development and sales management in Spain.
• Track record of acquiring customers and opening sales channels.
• Experience in the beverage industry.
• Strong knowledge of the Ho.Re.Ca. distribution channel in Spain.
• Willingness to travel frequently.
• Fluent in Spanish and proficient in English.

Responsibilities

• Define and implement the Spain commercial development strategy aligned with business objectives.
• Lead and coordinate the local team to meet targets.
• Manage budget, forecasts and KPI monitoring for sales and pipeline.
• Develop new customers, distributors, wholesalers and partners in beverage/Ho.Re.Ca.
• Negotiate and manage key accounts and high-value opportunities.
• Expand penetration within existing portfolio and optimise distribution.
• Monitor market trends, pricing, and customer needs.
• Collaborate with international HQ to align strategies and launch new products.

Skills

Business Development

Sales Management

Area Management

New business opportunities

Bev industry knowledge

Ho.Re.Ca. channel

Negotiation

Team leadership

Spanish fluency

English proficiency

Job description

Pyou is the international identity of Lavoropiù, one of the leading Italian companies operating in recruitment and human resources consultancy. We offer international R&S services through local subsidiaries and international recruiting teams. Today, Pyou Spain presents you with an exciting opportunity: for an established company operating in the Food & Beverage industry, we are currently seeking a:

COUNTRY MANAGER – SPAIN

The selected candidate will play a strategic role in driving the commercial development and financial performance of the Spanish market, with a particular focus on the beverage industry and the professional Ho.Re.Ca. channel. This position involves expanding the customer base, identifying new business opportunities, developing sales channels and strengthening the local distribution network. The successful candidate will combine a hands-on commercial approach with team leadership responsibilities, managing key business opportunities and building long-term relationships with strategic customers and distribution partners.

Main Responsibilities:

• Define and implement the commercial development strategy for Spain, identifying market priorities and growth opportunities in line with the company's business objectives.
• Lead and coordinate the local team, ensuring effective organisation and alignment with commercial targets.
• Manage commercial and financial performance through budget planning, forecasting and operational plans, monitoring sales KPIs, the commercial pipeline and new customer acquisition.
• Drive business development by identifying and acquiring new customers, distributors, wholesalers and commercial partners across the beverage, Ho.Re.Ca. and professional foodservice channels.
• Develop and maintain relationships with strategic customers and key accounts, personally managing major negotiations and high-value commercial opportunities.
• Increase sales and product penetration within the existing customer portfolio while expanding and optimising the local distribution network.
• Monitor market trends, competitors, pricing strategies and customer needs to identify new business opportunities and strengthen the company's market position.
• Collaborate closely with the international headquarters to define commercial strategies, implement marketing initiatives and support the launch of new products in the Spanish market.

Candidate Profile:

• Proven experience in Business Development, Sales Management or Area Management within the Spanish market.
• Demonstrated success in developing new business opportunities, acquiring customers and opening new sales channels.
• Previous experience in the beverage industry.
• In-depth knowledge of the professional Ho.Re.Ca. channel and distribution dynamics within the Spanish market.
• An established network of contacts among distributors, wholesalers, beverage industry operators, hospitality groups and professional customers will be a strong advantage.
• Strong negotiation, relationship management and commercial development skills.
• Previous experience leading and coordinating small commercial teams.
• Native-level or fluent Spanish and excellent command of English.
• Willingness to travel frequently throughout Spain.

What We Offer:

• The opportunity to take on a key leadership role in the commercial development of the Spanish market.
• A position combining strategic responsibility, business development and hands-on commercial management.
• The opportunity to lead a local team and build strong relationships with strategic customers and distribution partners.
• An international working environment, with close collaboration with the company's international headquarters.
• The opportunity to drive market expansion and contribute directly to the company's growth in Spain.

Workplace:

Spain – Frequent travel throughout the country.

In accordance with Royal Legislative Decree 2/2015, of October 23, approving the revised text of the Workers' Statute, Royal Legislative Decree 5/2000, of August 4, approving the revised text of the Law on Infractions and Sanctions in the Social Order, and Law 15/2022, of July 12, comprehensive for equal treatment and non-discrimination, this offer is addressed to anyone, without discrimination based on gender, age, nationality, etc.

Please read carefully the privacy policy available on our website (https://pyou.es/privacy-policy/) and include in your CV the authorization to process your personal data, in accordance with EU Regulation No. 679/2016 and current Spanish legislation (Organic Law 3/2018, of December 5, on Personal Data Protection and guarantee of digital rights).