Coordinador de Redes Sociales y Comunidad (Belleza)

Placements24; León; Hybrid; EUR 14,000 - 26,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development and training

Creative and dynamic environment

Employee discounts on beauty products

Team events and activities

Be part of a passionate team

Contribution to social media strategy

Job summary

Placements24 is seeking a creative Coordinador de Redes Sociales y Comunidad to lead our beauty brand's social presence from León. You will craft engaging content, grow the community, and collaborate with marketing to drive awareness and loyalty.

You will manage platforms like Instagram, Facebook, TikTok and others, spark conversations, analyze performance, and report insights to improve campaigns in a hybrid work setup.

Qualifications

• Bachelor's degree in Marketing, Communications, PR or related field.
• 3+ years in social media management and community management.
• Proven ability to create engaging content for multiple platforms.
• Strong analytics and reporting skills.
• Excellent written and verbal Spanish with a creative tone.
• Experience with Facebook Ads Manager.
• Familiarity with Canva and basic video editing.
• Passion for beauty industry trends.
• Ability to work independently and in a team.
• Strong organizational skills.

Responsibilities

• Develop and implement social media strategies across platforms.
• Create and schedule engaging daily content (text, image, video).
• Monitor channels for trends and engagement opportunities.
• Respond to comments and inquiries professionally.
• Grow and manage online community and user-generated content.
• Plan and manage social media advertising campaigns.
• Collaborate with influencers and brand ambassadors.
• Analyze performance metrics and provide insights.
• Stay updated on trends and best practices in beauty social media.
• Coordinate with marketing and creative for brand consistency.

Skills

Social media management

Community management

Content creation

Analytics tools

Spanish language

Advertising platforms

Graphic design basics

Video editing basics

Team collaboration

Attention to detail

Education

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Tools

Canva

Facebook Ads Manager

Job description

About the Role

Our client, a vibrant and growing beauty brand, is looking for an enthusiastic and creative Coordinador de Redes Sociales y Comunidad (Belleza) to join their marketing team in León, Guanajuato . This role is crucial for managing our social media presence, fostering community engagement, and executing digital campaigns that drive brand awareness and customer loyalty. The ideal candidate has a passion for beauty, a flair for engaging content creation, and a deep understanding of social media platforms and community management best practices. You will be the voice of our brand online, connecting with our audience and building a loyal community.

This position offers a Hybrid work arrangement, combining in-office collaboration with the flexibility of remote work. You will engage directly with customers online, monitor social trends, and work closely with the marketing team to develop and implement effective social media strategies tailored to the beauty market.

Key Responsibilities

• Develop and implement social media strategies across platforms such as Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Create, curate, and schedule engaging daily content (text, image, video) that aligns with brand voice and marketing objectives.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive community interactions.
• Grow and manage the online community, encouraging user-generated content and brand advocacy.
• Plan and execute social media advertising campaigns, managing budgets and optimizing performance.
• Collaborate with influencers and brand ambassadors to amplify brand reach.
• Analyze social media performance metrics and provide regular reports with insights and recommendations.
• Stay updated on the latest social media trends, tools, and best practices in the beauty industry.
• Coordinate with the marketing and creative teams to ensure brand consistency across all communications.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience in social media management and community management, preferably within the beauty or fashion industry.
• Proven experience in creating engaging content for various social media platforms.
• Strong understanding of social media analytics tools and reporting.
• Excellent written and verbal communication skills in Spanish, with a creative and engaging tone.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager).
• Familiarity with graphic design tools (e.g., Canva) and basic video editing is a plus.
• Passion for the beauty industry and current trends.
• Ability to work independently and collaboratively in a team environment.
• Strong organizational skills and attention to detail.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility.
• Opportunities for professional development and training in digital marketing.
• Creative and dynamic work environment within a growing beauty brand.
• Employee discounts on a wide range of beauty products.
• Be part of a passionate team dedicated to beauty and innovation.
• Contribution to social media strategy and brand growth.
• Regular team events and activities.