Content Marketing & SEO Specialist

Once For All; Madrid; On-site; EUR 39,000 - 49,000; Full time

Benefits offered by this job

Flexible hours

Teleworking

Summer schedule

Job summary

Nalanda, part of Once For All, is seeking a Content Marketing & SEO Specialist for the Spanish market. You will plan, create, and optimize B2B content, collaborating with marketing and product teams to ensure on-time delivery and alignment with business goals.

You will translate complex topics into clear narratives, manage a content calendar, and drive SEO-led initiatives to boost organic visibility and traffic. Teleworking and growth opportunities are offered.

Qualifications

• Professional experience in B2B content marketing, copywriting and editorial strategy.
• Strong portfolio of Spanish-language B2B content writing and storytelling.
• Native-level or equivalent Spanish with strong professional English.
• Ability to turn complex products into clear customer-facing content.
• Hands-on experience creating content across websites, campaigns and sales enablement.
• Practical SEO experience including on-page optimization.

Responsibilities

• Contribute to and execute the content strategy and editorial roadmap for the Spanish market.
• Manage a content calendar with priorities, deliverables, and deadlines.
• Research, write, edit and publish high-quality Spanish B2B content.
• Translate complex topics into engaging narratives for audiences and buyers.
• Adapt messaging to different audiences and stages of the customer journey.
• Maintain high editorial standards and brand alignment across content.

Skills

B2B content marketing

Copywriting

Editorial strategy

Spanish native

English proficiency

Project management

Content planning

Content creation

Editorial quality

Education

Marketing/Communications degree

Tools

Contentful CMS

Job description

About Us

Nalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital business information. We specialize in coordinating activities between contractors and their suppliers, minimizing costs, time, and risks, while fostering transparent and effective business relationships.

We are a dynamic, forward-thinking company committed to building an inclusive workplace where talent thrives. At Nalanda, we believe that the development of people drives organizational success. Join us as we continue to build a culture of growth, inclusivity, and excellence.

We are also part of Once For All, an international group with a presence in the UK, France, Latin America, and more than 1,000 people working on digital solutions for supply chain management and regulatory compliance.

Role Summary

We are looking for a Content Marketing & SEO Specialist to support the planning, creation, delivery and optimisation of content for the Spanish market.

This role combines strong B2B writing skills with content planning and coordination. You will turn business priorities, product propositions, customer insights and specialist knowledge into high-quality content that is relevant to our audiences and supports commercial objectives.

You will create content directly while coordinating with subject-matter experts and different teams across Marketing to ensure content is delivered consistently, accurately and on time.

The role will also contribute to the growth of the Nalanda Marketplace, developing content for its two core audiences — buyers looking for qualified suppliers and suppliers seeking greater visibility and new business opportunities — and support the transition from Nalanda Global to Once For All in Spain.

You will work closely with Product Marketing, Digital Marketing, Communications, Marketing Automation, ABM, Sales, Marketplace and multimedia specialists, as well as international colleagues across Once For All.

Key responsibilities

Content Strategy & Creation

• Contribute to and execute the content strategy and editorial roadmap for the Spanish market, aligned with business priorities, campaigns and product launches.

• Manage an actionable content calendar with clear priorities, deliverables and deadlines.

• Research, write, edit and publish high-quality Spanish-language B2B content across websites, articles, reports, case studies, email, campaigns, sales enablement, events and thought leadership.

• Translate complex topics such as contractor management, supplier qualification, compliance, procurement and health & safety into clear and engaging narratives.

• Adapt messaging to different audiences, industries, solutions and stages of the customer journey.

• Maintain high editorial standards and ensure accuracy, consistency and brand alignment across Spanish-language content.

SEO & Content Performance

• Develop and execute SEO-led content initiatives based on customer intent, search opportunities and business priorities.

• Work with Digital Marketing to improve organic visibility, qualified traffic and conversion.

• Optimise existing and new content, identifying opportunities to update, consolidate and repurpose assets.

• Create authoritative content designed for both traditional and AI-assisted search experiences.

• Monitor content performance and use insights to recommend improvements to topics, formats and distribution.

Marketplace, Demand Generation & Customer Content

• Develop differentiated Marketplace content for buyers and suppliers, supporting awareness, acquisition, onboarding, adoption and engagement.

• Create content supporting demand generation, nurturing, ABM, customer adoption and sales enablement.

• Collaborate with Sales, Marketplace, Product Marketing and other teams to turn customer insights, common questions and objections into useful commercial content.

• Interview customers, partners and internal specialists to develop customer stories, expert content and thought-leadership assets.

• Repurpose webinars, events, research, interviews and audiovisual content into different formats and campaign assets.

Website, Brand & Content Operations

• Support the transition from Nalanda Global to Once For All in Spain, while maintaining clarity across Nalanda, Dokify and 6conecta.

• Coordinate content workstreams for website launches, migrations and major updates.

• Manage content workflows from brief through creation, review, approval and publication.

• Coordinate stakeholders, deadlines and dependencies across multiple content initiatives.

• Develop and maintain effective editorial processes, templates and quality standards.

• Ensure content meets brand, legal, editorial and data-protection requirements and that technical claims are appropriately verified.

What We Are Looking For

Essential Experience & Capabilities

• Professional experience in B2B content marketing, copywriting, editorial strategy or a comparable role.

• A strong portfolio of Spanish-language B2B content demonstrating writing, editing and storytelling skills.

• Native-level or equivalent Spanish and strong professional English.

• Ability to turn complex products, services or technical subjects into clear and persuasive customer-facing content.

• Hands-on experience creating content across websites, campaigns, email, reports, case studies and sales enablement.

• Practical SEO experience, including search intent, on-page optimisation and content performance.

• Experience working with a CMS such as Contentful or an equivalent platform.

• Strong organisational and project-management skills, with the ability to coordinate multiple content initiatives.

• Confidence working with customers, stakeholders and subject-matter experts.

• Good commercial understanding of how content supports demand generation, conversion and customer adoption.

• Strong attention to detail, editorial judgement and commitment to factual accuracy.

Desirable Experience

• Experience in B2B SaaS, construction technology, procurement, contractor management, compliance or supply-chain risk.

• Experience supporting a rebrand, website migration or digital transformation.

• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce.

• Experience with B2B marketplaces, ABM or complex B2B buying journeys.

• Familiarity with analytics tools such as Google Search Console, GA4 or Power BI.

• Experience working in an international or multibrand organisation.

A degree in Marketing, Communications, Journalism or a related field may be helpful, but relevant experience, demonstrated ability and portfolio quality are more important.

What we offer

Flexible working time.

Teleworking.

Intensive working time in summer.

Flexible benefits.

A dynamic and inclusive workplace with opportunities for growth and development.

The chance to make a significant impact on our organizational culture and talent strategy.

Competitive compensation package, with a salary range of €39.000 - €49.000 gross per year, depending on experience and fit.