Content Manager (all genders)

XAL; Barcelona; On-site; EUR 42,000 - 64,000; Full time

Job summary

XAL GmbH is seeking a content marketing professional to develop brand-specific content and storytelling across its brands. You will translate complex topics into engaging communications, collaborate with Marketing Management and Creative Direction, and contribute to brand voice development and product storytelling.

The role emphasizes strong writing, strategic thinking, and a passion for architecture and design.

Qualifications

• Several years of professional experience in content marketing, communications, editorial work, or copywriting.
• Strong expertise in digital channels and content formats, with excellent writing skills.
• Creativity, strong conceptual thinking, and ability to explain complex topics clearly.
• Passion for brands, storytelling, and communication strategies; interest in design and architecture.
• Structured, self-driven, quality-focused with good English (B2).

Responsibilities

• Develop brand-specific content and communication concepts.
• Create storytelling concepts, write and implement campaigns, landing pages, newsletters, brochures, and other communication materials.
• Develop product names and claims for new product launches.
• Coordinate interior and product renderings with Product Management, Lighting Design and Digital Artists.
• Contribute to the development of brand voices, messaging frameworks, and brand content.

Skills

Content marketing

Copywriting

Editorial work

Storytelling

English (B2)

Tools

CMS

SEO

Job description

Your career in a new light

You create content, stories, and concepts that bring our brands to life and strengthen their positioning. Working across the brands of the XAL Group, you ensure that content is delivered consistently, remains relevant, and meets the highest quality standards. In close collaboration with Marketing Management, Creative Direction, and various specialist departments, you translate complex topics into compelling communication. This role supports the development of Creative Excellence, Brand Voice, and Storytelling across all brands.

Your job

• Develop brand-specific content and communication concepts
• Create storytelling concepts, write and implement campaigns, landing pages, newsletters, brochures, and other communication materials
• Develop product names and claims for new product launches
• Conceptualiee and coordinate interior and product renderings in collaboration with Product Management, Lighting Design and Digital Artists
• Contribute to the development of brand voices, messaging frameworks, and brand content

Your skills

• Several years of professional experience in content marketing, communications, editorial work, or copywriting
• Strong expertise in digital channels and content formats, combined with excellent writing skills and a keen sense of language
• Creativity, strong conceptual thinking, and the ability to communicate complex topics in a clear and audience-oriented way
• A passion for brands, storytelling, and communication strategies, as well as an interest in architecture, design, and technical topics
• A structured and self-driven working style, a strong commitment to quality, and good written and spoken English skills (minimum B2 level)

Please note that we can only accept applications written in English. Thank you.