Brand Story Architect & Content Lead

Xal Lc; Barcelona; On-site; EUR 40,000 - 64,000; Full time

Job summary

XAL Group is seeking a communications and content professional to craft brand-specific content and storytelling across its brands. You will translate complex topics into compelling campaigns, landing pages, and newsletters while aligning with Marketing Management and Creative teams.

The role requires several years of content or copywriting experience, strong English writing skills, and an interest in architecture or design topics. We welcome candidates who can shape brand voice across channels.

Qualifications

• Several years of professional experience in content marketing, communications, editorial work, or copywriting.
• A degree in architecture or interior design is a plus.
• Strong writing skills and ability to translate complex topics into clear content.
• Excellent command of English and audience-focused communication.

Responsibilities

• Develop brand-specific content and communication concepts.
• Create storytelling concepts, write and implement campaigns, landing pages, newsletters, brochures, and other materials.
• Develop product names and claims for new product launches.
• Collaborate with Marketing, Creative Direction, and Product teams to ensure brand consistency.

Skills

Content marketing

Copywriting

Editorial work

Storytelling

Brand voice

English writing

Creative thinking

Quality focus

Education

Architecture degree

Interior design degree

Job description

XAL Group is seeking a communications and content professional to craft brand-specific content and storytelling across its brands. You will translate complex topics into compelling campaigns, landing pages, and newsletters while aligning with Marketing Management and Creative teams.

The role requires several years of content or copywriting experience, strong English writing skills, and an interest in architecture or design topics. We welcome candidates who can shape brand voice across channels.