Brand Story Architect & Content Strategist

XAL GmbH; Barcelona; Vor Ort; EUR 42.000 - 64.000; Vollzeit

Zusammenfassung

XAL GmbH is seeking a content marketing professional to develop brand-specific content and storytelling across its brands. You will translate complex topics into engaging communications, collaborate with Marketing Management and Creative Direction, and contribute to brand voice development and product storytelling.

The role emphasizes strong writing, strategic thinking, and a passion for architecture and design.

Qualifikationen

• Several years of professional experience in content marketing, communications, editorial work, or copywriting.
• Strong expertise in digital channels and content formats, with excellent writing skills.
• Creativity, strong conceptual thinking, and ability to explain complex topics clearly.
• Passion for brands, storytelling, and communication strategies; interest in design and architecture.
• Structured, self-driven, quality-focused with good English (B2).

Aufgaben

• Develop brand-specific content and communication concepts.
• Create storytelling concepts, write and implement campaigns, landing pages, newsletters, brochures, and other communication materials.
• Develop product names and claims for new product launches.
• Coordinate interior and product renderings with Product Management, Lighting Design and Digital Artists.
• Contribute to the development of brand voices, messaging frameworks, and brand content.

Kenntnisse

Content marketing

Copywriting

Editorial work

Storytelling

English (B2)

Tools

CMS

SEO

Jobbeschreibung

XAL GmbH is seeking a content marketing professional to develop brand-specific content and storytelling across its brands. You will translate complex topics into engaging communications, collaborate with Marketing Management and Creative Direction, and contribute to brand voice development and product storytelling.

The role emphasizes strong writing, strategic thinking, and a passion for architecture and design.