Chief SEO & AI Search Architect

Groupon; Madrid; Presencial; EUR 100.000 - 180.000; Jornada completa

Descripción de la vacante

Groupon in Madrid seeks a Head of SEO & AI Search to shape local and global organic visibility across markets. You will lead an SEO team of four to five specialists, own the SEO engineering backlog, and partner with Product, Engineering, Data and Paid Search to drive revenue through structure, content and technical hygiene.

You will define the GEO x Category architecture, govern third‑party scripts, and build a GenAI content production system that scales across cities and categories, measuring

Formación

• Proven track record leading a multi-disciplinary SEO team.
• Experience driving large-scale SEO across multiple markets.
• Ability to define architecture and governance for local estate; manage pages and categories.

Responsabilidades

• Own the Local estate strategy: city/category ownership, pages and intent.
• Design GEO x Category architecture and internal linking for quick access.
• Manage SEO backlog with acceptance criteria and sign-off on SEO standards.

Conocimientos

SEO leadership

Technical SEO

AI search

Data analysis

Cross-functional collaboration

Herramientas

Claude

ChatGPT

Gemini

Descripción del empleo

Groupon in Madrid seeks a Head of SEO & AI Search to shape local and global organic visibility across markets. You will lead an SEO team of four to five specialists, own the SEO engineering backlog, and partner with Product, Engineering, Data and Paid Search to drive revenue through structure, content and technical hygiene.

You will define the GEO x Category architecture, govern third‑party scripts, and build a GenAI content production system that scales across cities and categories, measuring