Madrid: SEO & GEO Growth Project Manager

Banco Santander SA; Madrid; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

BeHealthy wellness program

Parental leave

Career development

Job summary

Openbank is seeking a SEO & GEO Optimization Project Manager based out of Madrid to lead organic growth and manage the SEO workstream for a large CMS migration from Drupal to Adobe Experience Manager.

You will collaborate with Product, Engineering, Content, UX and Analytics to maximize visibility and AI-driven discovery, define KPIs, and drive innovation in an agile, cross-functional environment.

Qualifications

• 7+ years of experience in Technical SEO, Organic Growth or Digital Acquisition.
• Experience managing CMS implementations or large-scale migrations (Adobe Experience Manager).
• Knowledge of AI-powered search ecosystems and Generative Engine Optimization (GEO).

Responsibilities

• Define and execute the overall SEO, GEO and LLM optimization strategy.
• Lead the SEO workstream of the migration from Drupal to Adobe Experience Manager (AEM).
• Develop strategies to optimise Openbank's visibility across AI-powered search engines and Large Language Models.
• Own technical SEO strategy across all digital properties.
• Define KPIs and success metrics for SEO, GEO and AI visibility.
• Coordinate Product, Engineering, UX, Marketing and external agencies.

Skills

Technical SEO

GEO optimization

LLM optimization

AI search strategy

CMS migration

Content strategy

Structured data

Stakeholder management

Project management

Adobe Experience Manager

Drupal

Education

University degree in ADE or Digital Marketing

Tools

Adobe Experience Manager (AEM)

Drupal

Job description

Openbank is seeking a SEO & GEO Optimization Project Manager based out of Madrid to lead organic growth and manage the SEO workstream for a large CMS migration from Drupal to Adobe Experience Manager.

You will collaborate with Product, Engineering, Content, UX and Analytics to maximize visibility and AI-driven discovery, define KPIs, and drive innovation in an agile, cross-functional environment.