Chief Growth & Brand Architect

Ogilvy; Barcelona; Hybrid; EUR 180,000 - 260,000; Full time

Benefits offered by this job

25 vacation days

Tax-advantaged benefits

Hybrid work

Wellbeing day

Birthday day off

Job summary

YABA is seeking a CMO to lead our marketing, product and channel strategy across three brands. You will decide markets and channels, align investments, and build a scalable marketing organization capable of delivering the next growth phase.

This is a strategic leadership role reporting to the CEO and CFO. You will drive market-by-market go-to-market plans, prioritize channels and countries, and ensure alignment with product and brand leadership.

Qualifications

• 10+ years in senior marketing leadership.
• Experience leading a marketplace-to-DTC transition.
• Experience in health, nutrition, wellness, or CPG.
• Genuine fluency in both marketplace dynamics and ecommerce fundamentals.
• Experience owning a P&L and making investment trade-offs across brands or channels.

Responsibilities

• Own YABA's overall marketing, product and channel strategy, broadening our mix of channels and markets at a pace the business can sustain.
• Build the market-by-market strategy for each brand: priority markets, the right channels in each country, and the sequence in which to act.
• Set strategic priorities and investment allocation across brands, each at a different stage of maturity.
• Lead and develop the senior leaders of our brand and channel teams.
• Lead brand marketing, product, performance marketing, and project management.
• Partner with the CEO and CFO on the investment case and pace for new channels and markets.
• Build the marketing organization YABA needs for its next phase: hiring, structuring, and developing the team as we scale.
• Represent marketing strategy and performance to the CEO, translating channel and market shifts into decisions the business can act on.
• Stay close enough to execution to know when strategy needs to adapt, without doing your team's jobs for them.

Job description

YABA is seeking a CMO to lead our marketing, product and channel strategy across three brands. You will decide markets and channels, align investments, and build a scalable marketing organization capable of delivering the next growth phase.

This is a strategic leadership role reporting to the CEO and CFO. You will drive market-by-market go-to-market plans, prioritize channels and countries, and ensure alignment with product and brand leadership.