Campaigns Demand Generation Experienced Professional

Baker Hughes; Madrid; Hybrid; EUR 52,000 - 82,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Financial programs

Wellbeing activities

Flexible working patterns

Job summary

Baker Hughes in Madrid is seeking a Global Campaigns Demand Generation Experienced Professional to lead global demand generation campaigns aligned with the Cordant Solutions commercial strategy. You will leverage data, digital marketing tools, and account-based marketing approaches to generate high-quality leads and maximize marketing ROI.

You will collaborate with Commercial Enablement, Product Marketing, Sales, and Communications to translate campaign strategies into effective execution plans,

Qualifications

• Bachelor's degree in Marketing or related discipline.
• Extensive digital marketing and demand generation experience.
• Experience in demand generation, campaign management, lead generation.
• Proficiency with marketing automation, CRM, and ABM tools; 6sense is a plus.
• Strong analytical skills and data-driven decision making.
• Understanding of sales processes, lead management, and pipeline development.
• Excellent communication, collaboration, and project management skills.

Responsibilities

• Lead planning, execution, performance management, and reporting of demand generation campaigns.
• Develop and deploy integrated marketing campaigns using email, nurturing, social media, ads, and automation.
• Collaborate with Commercial Enablement, Product Marketing, Sales, and Communications to translate strategy into plans.
• Serve as SME on campaign management, from lead generation to reporting and optimization.
• Work with Sales to maximize lead conversion and opportunities; drive ABM programs with KAMs.
• Measure performance using analytics and customer insights to drive improvements.
• Drive marketing automation and CRM optimization and collaborate with agencies.

Skills

Digital Marketing

Lead Generation

Campaign Management

ABM

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing Automation

ABM platforms

6sense

Job description

Global Campaigns Demand Generation Experienced Professional (M/F/D)

Do you enjoy creating impactful marketing campaigns that drive business growth?

Are you passionate about leveraging data, technology, and analytics to optimize demand generation performance?

Join a team that delivers commercial impact

At Baker Hughes, we are transforming the way we connect with customers through innovative digital marketing and demand generation strategies. Our Commercial Enablement team collaborates across Product Management, Sales, Marketing, and Communications to create meaningful customer engagement that drives business growth and commercial success.

Partner with the best

As a Global Campaigns Demand Generation Experienced Professional, you will be responsible for developing and executing global demand generation campaigns that align with the Cordant Solutions commercial strategy. You will leverage data, digital marketing tools, and account-based marketing approaches to generate high-quality leads, improve conversion rates, and maximize marketing ROI.

As a Global Campaigns Demand Generation Experienced Professional, you will be responsible for:

• Leading the planning, execution, performance management, and reporting of demand generation campaigns aligned with commercial objectives and growth strategies.
• Developing and deploying integrated marketing campaigns utilizing email marketing, lead nurturing, lead management, social media, digital advertising, and marketing automation tools to drive higher ROI.
• Partnering with Commercial Enablement, Product Marketing, Sales, and Communications teams to translate campaign strategies into effective execution plans and measurable outcomes.
• Serving as a subject matter expert and trusted advisor on campaign management best practices, from lead generation and qualification through reporting and optimization.
• Collaborating closely with Sales teams to maximize lead conversion, improve opportunity creation, and enhance overall campaign effectiveness.
• Designing and executing Account-Based Marketing (ABM) campaigns while partnering with Key Account Managers to support strategic growth initiatives and targeted customer engagement.
• Leveraging customer intelligence, content, analytics, and market insights to measure campaign performance, identify opportunities, and drive continuous improvement.
• Driving process optimization and digital transformation initiatives through marketing automation, CRM platforms, ABM technologies, and collaboration with internal stakeholders and external agencies.

Fuel your passion

To be successful in this role, you will:

• Have a Bachelor's degree in Marketing, Business, or a related discipline from an accredited university or college.
• Have extensive experience in Digital Marketing and Demand Generation, with a proven track record of designing and executing successful campaigns.
• Have relevant experience in demand generation, campaign management, lead generation, or a related marketing function.
• Demonstrate proficiency with marketing automation platforms, CRM systems, and Account-Based Marketing (ABM) tools, with experience in 6sense considered an advantage.
• Possess strong analytical skills with the ability to interpret campaign data, generate insights, and make data-driven decisions.
• Demonstrate a strong understanding of sales processes, lead management, and pipeline development strategies.
• Have excellent communication, collaboration, project management, and stakeholder management skills, with the ability to work effectively across global teams.
• Be highly organized, detail-oriented, adaptable, and committed to continuous learning, process improvement, and delivering measurable business results.

Work in a way that works for you

We recognize that everyone is different and that the way people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours, flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input.

Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

About Us

With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we are committed to achieving net-zero carbon emissions and creating a future of safer, cleaner, and more efficient energy.

Join Us

Are you seeking an opportunity to make a real difference in a company with a global reach and exciting technologies, services, and customers? Come join us and grow with a team of people who will energize and inspire you.

The Baker Hughes internal title for this role is: Marketing Specialist - Demand Creation

About Us

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet.

Join Us

Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.