Principal, Global Campaign Operations

Prosci; España; Remote; EUR 77,000 - 96,000; Full time

Benefits offered by this job

Comprehensive wellness benefits

Flexible paid time off

Holidays and volunteer time

Medical

Dental

Vision

Long-term disability programs

Short-term disability programs

Life insurance

Pet insurance

401k with company matching

LinkedIn Learning access

Job summary

Prosci is seeking a seasoned Marketing Operations Lead to drive global demand campaigns across email, webinars, events, and landing pages. You will own the end-to-end process from brief to measurement, creating universal standards and templates for regional teams.

Bring 7+ years in marketing operations with deep HubSpot Marketing Hub experience and knowledge of Salesforce integration. You will QA agency work, define measurement requirements, and enable regional marketers to operate with

Qualifications

• 7+ years in marketing operations across regions.
• Hands-on HubSpot Marketing Hub experience: workflows, lists, segmentation, emails, landing pages.
• Knowledge of HubSpot-Salesforce connection and when to involve CRM team.
• Experience directing agency/partner teams to a clear quality standard.
• Strong QA instinct to catch issues before customers or reports.
• Fluency in campaign measurement: tracking, UTMs, attribution concepts.
• Clear writing and ability to explain technical trade-offs to non-technical colleagues.

Responsibilities

• Translate demand strategy into scalable campaign execution across channels (email, nurture, webinars, events, landing pages).
• Own end-to-end campaign process from brief and plan to build, launch, QA and measurement.
• Set global campaign standards, templates and processes for regional teams.
• Act as the senior Marketing expert on HubSpot usage for campaigns (audiences, segmentation, automation).
• Direct and QA-check the work of our partner team.
• Define campaign measurement requirements and ensure correct taxonomy, tracking and data structure.
• Own Marketing campaign activation across the website: landing pages, forms, conversion paths, and related content updates.
• Identify opportunities to automate, simplify and standardize campaign operations, including AI use.
• Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on what needs measuring.
• Enable regional marketers to execute more independently with clear standards, templates and guardrails.

Skills

Marketing operations

HubSpot Marketing Hub

Salesforce integration

Agency management

QA mindset

Campaign analytics

Technical writing

Tools

HubSpot Marketing Hub

Salesforce

Job description

What you will do

• Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution
• Own the end-to-end campaign process, from brief and plan to build, launch, QA and measurement, across email, nurture, webinars, events and landing pages
• Set global campaign standards, templates and processes that regional teams can use with confidence
• Act as the senior Marketing expert on how HubSpot is used for campaigns, including audiences, segmentation and automation
• Direct and quality-check the work of our specialist partner team
• Define campaign measurement requirements, and make sure every campaign has the right taxonomy, tracking and data structure so Marketing can understand what is working
• Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates, working with Digital Experience on platform, development and broader website improvements
• Identify opportunities to automate, simplify and standardize campaign operations, including appropriate use of AI
• Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on what needs measuring
• Enable regional marketers to execute more independently, with clear standards, templates and guardrails

What you bring

• 7+ years in marketing operations, including campaigns across multiple regions or markets
• Deep, hands-on HubSpot Marketing Hub experience: workflows, lists, segmentation, email, landing pages and forms
• A working understanding of how HubSpot and Salesforce connect, and the judgment to know when a problem belongs with the CRM team
• Experience directing agency or partner teams and holding them to a clear quality standard
• A strong QA instinct: you catch the issue before it reaches a customer or a report
• Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and the data foundations required for reliable analysis
• Clear writing, and the ability to explain technical trade-offs to non-technical colleagues

Nice to have

• HubSpot certifications
• Experience with consent and privacy requirements across regions, including GDPR
• Experience supporting ABM or BDR-led motions
• Localization and multilingual campaign experience
• Practical use of AI tools to automate or speed up campaign work

How you will work with other teams

Revenue Systems owns shared CRM administration and governance. Digital Experience leads the website platform and technical roadmap. Reporting partners own routine reporting delivery. You will work closely with each of these teams to make campaigns effective, measurable and well run.

Your first 90 days

• First 30 days: learn the campaign estate, the partner model and regional needs, and see where QA currently catches problems
• By 60 days: run the campaign process end to end, and set the briefing and QA rhythm with the partner team
• By 90 days: establish the initial global campaign standards, templates and operating rhythm, and agree campaign measurement requirements with Marketing leadership and reporting partners

Work Location

Remote within the US.

Compensation

$86,400 - $108,000 USD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.

Benefits

• comprehensive wellness benefits, including generous flexible paid time off
• holidays and volunteer time
• medical
• dental
• vision
• long-term disability programs
• short-term disability programs
• life insurance
• pet insurance
• 401k with company matching
• access to LinkedIn Learning

Our "mostly virtual" culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events.

We hope you're interested in making a difference with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply. Prosciis an equal opportunity employer that is committed to inclusion and diversity. Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics.You can learn more about our efforts to build a more inclusive, equitable and diverse organization: https://www.prosci.com/about/dei.

If you require assistance due to a disability applying for open positions, please submit a request to: [e-mail].