Branding & Loyalty Programs Manager - Compressor Systems & Services Emeia - Coslada

Ingersoll-Rand; Coslada; Presencial; EUR 60.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private health insurance

Life insurance

Pension plan

Flexible working arrangements

Employee stock programs

Wellbeing programs

Descripción de la vacante

Ingersoll-Rand in Spain is seeking a strategic branding leader to oversee CSS EMEIA initiatives for Compression Systems and Air Treatment, shaping brand architecture and customer engagement.

You will align regional branding with global standards, drive loyalty programs, coordinate cross-functional teams across marketing, legal, digital, operations, and sales, and measure impact to accelerate growth and market differentiation.

Formación

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 5–10 years in brand management, marketing, customer engagement, or loyalty programs.
• Experience managing cross-functional projects across multiple countries and stakeholders.
• Strong knowledge of brand governance, implementation, and customer lifecycle management.
• Experience in a B2B industrial/manufacturing/engineering or technology environment (preferred).
• Knowledge of customer retention, customer experience, and loyalty program development.
• Strategic thinking and analytical, data-driven decision making.

Responsabilidades

• Lead EMEIA branding initiatives across CSS and Air Treatment.
• Drive brand value propositions, messaging consistency, and differentiation aligned with value-selling.
• Develop and execute branding roadmaps across countries and channels.
• Coordinate cross-functional activities with marketing, legal, digital, operations, sales, and support.
• Develop, implement, and manage customer loyalty and retention programs.
• Define program KPIs and measure customer participation, retention, advocacy, and revenue impact.
• Present updates and impact assessments to senior leadership.

Conocimientos

Brand management

Strategic thinking

Analytical skills

Cross-functional leadership

Loyalty programs

Multi-country programs

Stakeholder management

Educación

Bachelor’s degree in Marketing/Business/Communications

Descripción del empleo

In this role, you will lead branding and loyalty initiatives across CSS EMEIA, shaping brand architecture and customer engagement for both Compression Systems and Air Treatment. You’ll align regional branding with global standards, partner with cross-functional teams, and drive loyalty programs that boost retention and advocacy. You’ll manage multi-country rollout plans and measure impact to accelerate growth and market differentiation. This position offers a strategic, cross-functional leadership opportunity in a global industrial environment.

• Private health insurance
• Life insurance coverage
• Pension plan
• Flexible working arrangements
• Employee stock programs and recognition initiatives
• Wellbeing and employee assistance programs
• Lead EMEIA branding initiatives across CSS and Air Treatment
• Drive brand value propositions, messaging consistency, and differentiation aligned with value-selling
• Manage brand architecture, transitions, and harmonization across the region
• Develop and execute branding roadmaps across countries and channels
• Coordinate cross-functional activities with marketing, legal, digital, operations, sales, and support
• Monitor milestones and ensure branding changes are implemented smoothly
• Develop, implement, and manage customer loyalty and retention programs
• Collaborate with commercial, service, digital, and marketing teams to identify engagement opportunities
• Define program KPIs and measure customer participation, retention, advocacy, and revenue impact
• Continuously evaluate feedback, trends, and competitor programs to optimize loyalty initiatives
• Act as primary EMEIA liaison for corporate brand teams
• Ensure consistent brand standards and visual identity across touchpoints
• Provide guidance to local teams, distributors, and units on branding practices
• Build partnerships with regional leaders, product, sales, distributors, and service teams
• Present updates and impact assessments to senior leadership
• Establish metrics to evaluate branding and loyalty effectiveness
• Report findings and insights to stakeholders and leadership teams
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 5–10 years in brand management, marketing, customer engagement, or loyalty programs
• Experience managing cross-functional projects across multiple countries and stakeholders
• Strong knowledge of brand governance, implementation, and customer lifecycle management
• Experience in a B2B industrial/manufacturing/engineering or technology environment (preferred)
• Experience supporting regional or global branding initiatives
• Knowledge of customer retention, customer experience, and loyalty program development
• Strategic thinking
• Analytical and data-driven decision making
• Brand governance and implementation
• Loyalty program design and analytics