Branding & Loyalty Programs Manager - Coslada

Ingersoll-Rand; Coslada; Híbrido; EUR 55.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private health insurance

Life insurance coverage

Pension plan

Flexible working arrangements

Employee stock programs and recognitio

Descripción de la vacante

Ingersoll-Rand is seeking a branding leader to drive regional brand initiatives across CSS EMEIA, shaping value propositions and ensuring governance across countries and channels.

You will partner with regional leaders and marketing teams to deliver brand architecture, positioning, and loyalty programs that boost engagement, retention, and commercial impact, while coordinating cross-functional projects.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5-10 years in brand management, marketing, customer engagement, or loyalty programs.
• Experience managing cross-country projects with multiple stakeholders.
• Strong brand governance, implementation, and customer lifecycle management.
• Experience in a B2B industrial/manufacturing/engineering environment is preferred.

Responsabilidades

• Lead regional branding initiatives across CSS EMEIA for multiple portfolios (Compression and Air Treatment).
• Drive brand architecture, positioning, transitions, and consolidations with cross-functional teams.
• Develop execution roadmaps and ensure timely delivery across countries and channels.
• Coordinate marketing, communications, legal, digital, operations, sales, and support activities for branding changes.

Conocimientos

Brand governance

KPI tracking

Strategic thinking

Analytical thinking

Cross-functional coordination

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

In this role, you will lead branding and loyalty initiatives across CSS EMEIA, shaping brand value propositions and ensuring consistent guidelines regionally. You will work closely with regional leaders and marketing teams to deliver brand architecture, positioning, and consolidations that drive commercial impact. You will design and manage loyalty programs to boost engagement, retention, and advocacy, using data to optimize outcomes. This is a cross-functional, regional role with a strong emphasis on governance, collaboration, and measurable impact. Join a mission-driven organization focused on brand excellence and customer lifecycle success.

• Private health insurance
• Life insurance coverage
• Pension plan
• Flexible working arrangements
• Employee stock programs and recognition initiatives
• Wellbeing and employee assistance programs
• Lead regional branding initiatives across CSS EMEIA for multiple portfolios (Compression and Air Treatment).
• Drive brand architecture, positioning, transitions, and consolidations with cross-functional teams.
• Develop execution roadmaps and ensure timely delivery across countries and channels.
• Coordinate marketing, communications, legal, digital, operations, sales, and support activities for branding changes.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 5-10 years in brand management, marketing, customer engagement, or loyalty programs
• Experience managing complex cross-functional projects across multiple countries and stakeholders
• Strong understanding of brand governance, implementation, and customer lifecycle management
• Experience in a B2B industrial/manufacturing/engineering environment is preferred
• Experience supporting regional or global branding initiatives
• Strategic thinking
• Analytical and data-driven decision making
• Brand governance and implementation
• Brand metrics and KPI tracking