Brand Strategist (CBA Design)

Ogilvy; Barcelona; Hybrid; EUR 40,000 - 60,000; Full time

Benefits offered by this job

22 days of annual leave

Flexible salary compensation plan

Dog-friendly environment

Fridays afternoons off

Job summary

Ogilvy in Barcelona is seeking a talented Mid‑Weight Brand Strategist to join their dynamic team. In this role, you’ll define the strategic direction for various projects, employing a mix of creative thinking and research methodologies.

Ideal candidates will possess at least 3 years of experience in creative environments, strong skills in consumer branding, and excellent communication abilities in Spanish and English. You'll work in a hybrid model with additional benefits in a creative workspace.

Qualifications

• At least 3 years of experience in a creative agency or design studio.
• Strong conceptual thinking: the ability to move from abstract ideas to concrete execution.
• Excellent written and spoken Spanish and English; Catalan and Portuguese as a bonus.

Responsibilities

• Define the strategic territory of each project.
• Conduct ethnography, market analysis, and trend forecasting.
• Present to clients with clarity and conviction.
• Design and facilitate co-creation workshops with clients.
• Work with the creative team from the start.

Skills

Consumer branding understanding

Conceptual thinking

Research methodologies experience

Proactivity

Curiosity about culture and business

Communication in Spanish and English

Tools

AI tools for strategy

Job description

We are looking for a talented Mid‑Weight Brand Strategist to join our team and help us create meaningful brands.

The Role

You're equal parts strategist and collaborator. You know how to read a brief, challenge it, and turn it into a strategic direction that inspires the creative team and convinces the client. But more than anything, you care about brands: what they stand for, how they connect with people, and why some of them last. That conviction is what drives your work, and it shows in every project you touch.

What You Will Do

• You define the strategic territory of each project: the framework that guides every creative decision that follows.
• You do real research: ethnography, market analysis, trend forecasting, benchmarking. And you turn it into actionable insight, not endless decks.
• You have your own way of working with AI: as a layer of depth, not a shortcut. You use it to explore conceptual territories, challenge your own assumptions, and generate hypotheses you then validate. You have a method and it keeps evolving.
• You tell stories: from brief to creative rationale, from workshop to strategy doc. Your writing is part of your value.
• You present to clients with clarity and conviction: defending decisions, articulating the why behind every choice.
• You design and facilitate co‑creation and innovation workshops with clients. You know how to walk into a room full of stakeholders and make the session work.
• You work with the creative team from day one. Strategy doesn't stop when the visual work begins: you stay with it to the end.
• You manage your own time and priorities. You know how long things take and communicate early before it becomes a problem.

What We’re Looking For

• At least 3 years of experience in a creative agency or design studio.
• A deep understanding of consumer branding: identity, narrative, positioning, architecture.
• Strong conceptual thinking: the ability to move from abstract idea to concrete execution.
• Real experience with research methodologies: ethnography, interviews, cultural analysis. Beyond desk research.
• An active practice with AI tools applied to strategy. Real interest, not passive familiarity.
• Excellent written and spoken Spanish and English. Catalan and Portuguese are a bonus.
• The kind of proactivity that sees what needs doing before anyone asks.
• Genuinely curious: about people, culture, business, and the world brands live in.

What We Offer

• Full‑time contract.
• Hybrid model (2 days/week remote) and Fridays afternoons off.
• 22 days of annual leave + additional days off over Easter and Christmas.
• Intensive working hours (until 15:00h) during July and August.
• Flexible salary compensation plan (including meal vouchers, transport, training, and more).
• A dog‑friendly, highly creative, and multidisciplinary studio environment in the Barcelona WPP Campus.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.