Content Strategy Lead - Narrative Architect

Annicha; Barcelona; On-site; EUR 45,000 - 65,000; Full time

Job summary

Annicha seeks a Content Strategy Lead to shape our brand voice and content systems. You will craft frameworks, guide editorial planning, and align content with business goals across channels.

You’ll lead content operations, analyze engagement data, and collaborate with design, marketing, and product teams to deliver scalable, impactful storytelling. This role offers a growth-focused environment and global reach.

Join a growing global team and help shape the future of our brand’s voice.

Qualifications

• Experience in content strategy, editorial planning, or digital storytelling.
• Strong SEO, UX writing, and content architecture skills.
• Ability to develop frameworks for scalable content creation.
• Excellent writing and communication abilities.

Responsibilities

• Develop and refine our content strategy, ensuring alignment with brand and business objectives
• Lead content planning, execution, and optimization across multiple channels
• Establish content guidelines, frameworks, and editorial processes
• Use analytics to measure content performance and drive continuous improvement
• Collaborate with stakeholders across teams to ensure cohesive messaging

Skills

Content strategy

Editorial planning

Digital storytelling

SEO understanding

UX writing

Content architecture

Cross-functional collaboration

Writing & editing

Tools

SEO analytics

Job description

Annicha seeks a Content Strategy Lead to shape our brand voice and content systems. You will craft frameworks, guide editorial planning, and align content with business goals across channels.

You’ll lead content operations, analyze engagement data, and collaborate with design, marketing, and product teams to deliver scalable, impactful storytelling. This role offers a growth-focused environment and global reach.

Join a growing global team and help shape the future of our brand’s voice.