Brand Manager DACH Markets

Creandum; Barcelona; On-site; EUR 50,000 - 60,000; Full time

Benefits offered by this job

Competitive ESOP plan

High growth environment

Wellbeing and flexible benefits

Multicultural team

Office snacks and lunches

Job summary

Factorial, the AI for Business, seeks a Brand Manager DACH Markets to own our brand in Germany, Austria and Switzerland. You’ll collaborate with creative, content, product marketing and performance teams to define the long-term vision and guide campaigns for consistent brand presence.

This senior role offers autonomy and impact as we grow in the DACH region. You’ll lead end-to-end campaigns, manage the German identity, brief agencies, and track brand health metrics to prove what works.

Qualifications

• Expert/proficient German and fluent English.
• 4–5+ years in Brand Management, ideally in B2B or SaaS.
• Strategic and analytical mindset.
• Proven experience leading campaigns from strategy through execution.
• Strong visual identity and design briefing skills.
• Storytelling and presentation abilities.
• Ability to move fast and drive results.

Responsibilities

• Define the brand strategy for DACH and ensure local relevance.
• Lead brand campaigns end-to-end with cross-functional teams.
• Own brand guidelines and ensure internal adoption.
• Own the German visual and verbal identity across channels.
• Partner with Product Marketing to align positioning.
• Measure brand health and translate insights into actions.

Skills

German

English

Brand Management

SaaS

Job description

Brand Manager DACH Markets

• Permanent
• Full time
• €50,000 - €60,000 Annual
• Barcelona, CT, Spain
• Marketing

At Factorial, we're looking for a Brand Manager DACH Markets to own how Factorial shows up in Germany, Austria and Switzerland. Brand is core to how we connect with our customers and stand out in a crowded market, and this role is essential to elevate the business as we keep growing our presence in the region.

Our Marketing team tells the Factorial story in a way that truly resonates, bringing the right people to us and inspiring them to join the journey. If you're a creative thinker who loves turning bold ideas into campaigns that move people, you'll feel right at home.

Ready to be part of the challenge?

About the role

As Brand Manager DACH, you will own and elevate Factorial's brand strategy, positioning and identity in the region. Working closely with creative, content, product marketing and performance teams, you will build the long-term brand vision and also do the day-to-day work of guiding campaigns and creative to make sure the brand shows up consistently everywhere. This is a senior role with significant autonomy and ownership, and a direct impact on how the DACH market sees Factorial.

What you'll do

• Define the brand strategy for DACH. Positioning and tone of voice with real cultural and linguistic relevance - not a translation of what we do elsewhere.
• Lead brand campaigns end-to-end. From concept to execution, together with creative, content and performance.
• Own the brand guidelines and champion them internally. Marketing, product, sales: everyone should know what we sound like and represent it the same way.
• Own the visual and verbal identity in German. Web, social, product and offline, with local agencies and designers you brief and hold to your standard.
• Partner with Product Marketing. So brand and product positioning tell the same story across every go-to-market in Germany, Austria and Switzerland.
• Know the market and measure the brand. Competitor and customer research to spot opportunities early, and brand health metrics (awareness, perception, consideration) to prove what's working.

What are we looking for?

• Expert/ proficient -level German and fluent English is a must! You build the brand in German and run your internal life in English.
• 4-5+ years in Brand Management, ideally in B2B or SaaS, with real exposure to the DACH market.
• Strategic and analytical mindset. You translate market insights into a clear brand direction, not a mood board.
• Proven experience leading campaigns from strategy through execution. You have done both halves of the job.
• Solid grip on visual identity and design principles. You brief creative properly and tell good work from almost-good work.
• Storytelling and presentation superpowers. You can sell an idea internally as well as externally.
• Change is the constant. Things move fast here and you would rather build than wait for the process to exist.

About Factorial

Factorial is the AI for Business that knows companies, connects how work happens across the business, and turns that context into action.

Founded in Barcelona in 2016, we now have +1,700 employees serving more than 16,000 companies across 112 countries.

Factorial started with a simple idea: companies were spending too much time managing processes and not enough time doing the work they were hired to do: their best work.

But as companies grow, work gets more disconnected. More people, more tools, more information, and more time spent connecting the dots. Generic AI can answer questions, but it doesn’t know your company. Every time, you have to give it the context.

Factorial is different. Because it’s inside the company, it already knows how it works, including its people, processes, policies, and data. So you can ask it to do real work, from screening candidates and managing expenses to answering questions and creating reports.

AI isn’t the goal. Giving people back their time is.

When work changes, so do we.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!

Perks of being part of Factorial

• Competitive ESOP plan
• High growth, multicultural and friendly environment
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Food discounts with Nora
• Pet Friendly
• Much more that we'll spill during the interview process

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