Brand Growth Architect & Creative Leader

Mother's Earth; España; On-site; EUR 90,000 - 130,000; Full time

Job summary

Mother’s Earth seeks a Head of Brand to lead brand identity and strategy, building a distinctive presence that fuels growth toward iconic household status. You will own omni‑channel brand strategy, fragrance drops, and partnerships, working across Growth, Product, Operations, Ecommerce, and Retail.

You will drive campaigns, creative leadership, and experiential programs, partnering with agency partners and cross-functional teams to translate strategy into measurable results and consistent

Qualifications

• 5+ years of brand leadership experience in high-growth consumer or omnichannel businesses.
• Experience in a category where scent, flavour, texture, or product ritual drives preference (e.g., fragrance, home care).
• Proven experience running an ongoing launch calendar, including drops and collaborations.
• Strong understanding of DTC and performance marketing, with ability to apply to brand decisions.
• Experience leading the development of retail packaging and shopper marketing.
• Experience building ambassador relationships and brand partnerships.
• Hands-on with integrated campaigns across paid, owned and earned channels.

Responsibilities

• Own and evolve brand identity, positioning, and messaging across markets and channels.
• Own the annual and quarterly brand plan, budget, investment, and hypotheses; tie brand activity to growth.
• Lead fragrance portfolio launches, seasonal editions, and collaborations with R&D, Operations, Growth, Retail, and Finance.
• Conceive and lead integrated brand campaigns and fragrance launch campaigns from idea to execution.
• Set creative vision and channel activation plan across paid, owned, and earned channels.
• Lead experiential events, PR stunts, OOH, retail activations, influencer moments, and partnerships.
• Translate brand into a distinctive shopper proposition; own packaging strategy and in-store brand experience.
• Build ambassador and brand partnership strategy with commercial objectives.
• Bring a data-led approach to consumer insights and brand health tracking; turn insights into actions.
• Develop a thriving brand-led community and align cross-functional teams to maintain brand consistency.

Skills

Brand leadership

Growth marketing

Campaign leadership

Experiential & PR

Team leadership

Cross-functional collaboration

Retail & packaging

Ambassador partnerships

Consumer insights

Job description

Mother’s Earth seeks a Head of Brand to lead brand identity and strategy, building a distinctive presence that fuels growth toward iconic household status. You will own omni‑channel brand strategy, fragrance drops, and partnerships, working across Growth, Product, Operations, Ecommerce, and Retail.

You will drive campaigns, creative leadership, and experiential programs, partnering with agency partners and cross-functional teams to translate strategy into measurable results and consistent