Brand & Creative Marketing Lead

Modmacon Pvt Ltd; Barcelona; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Modmacon Pvt Ltd. is seeking a highly creative Brand & Creative Marketing Lead to own and elevate our brand across customer touchpoints.

This leadership role sits at the crossroads of branding, design, and storytelling, translating business goals into compelling experiences. You will define and maintain a premium brand identity, drive integrated marketing initiatives, and shape the marketing function, processes, and team structure.

Qualifikationen

• 8+ years of branding/creative leadership experience.
• Strong portfolio in branding, visual storytelling, and marketing execution.
• Exceptional aesthetic judgment and understanding of design principles.
• Experience building premium or consumer-facing brands.
• Strong digital marketing, social media, content strategy, and website management.
• Strategic thinker who can stay hands-on.
• Excellent communication, leadership, and organizational skills.

Aufgaben

• Define and evolve brand strategy, positioning, and visual identity.
• Ensure premium brand experience across channels.
• Develop and maintain brand guidelines and messaging frameworks.
• Lead creative direction across marketing assets.
• Review visual content including design, video, photography, and social media.
• Drive integrated marketing strategies and campaigns.
• Own brand experience of the website and digital channels.
• Set KPIs and measure brand performance.

Kenntnisse

Brand management

Creative direction

Digital marketing

Leadership

Strategic thinking

Communication

Portfolio

Tools

Adobe Creative Suite

Figma

Analytics tools

Jobbeschreibung

We are looking for a highly creative and strategic Brand & Creative Marketing Lead to own and elevate our brand presence across all customer touchpoints. This role sits at the intersection of branding, marketing, design, and storytelling. The ideal candidate possesses exceptional aesthetic judgment, a strong understanding of visual communication, and the ability to translate business goals into compelling brand experiences.

They will be responsible for defining and maintaining a clear, premium, and consistent brand identity while driving impactful marketing initiatives. This is a leadership role with the autonomy to define the marketing function, processes, and team structure required to achieve business objectives.

Key Responsibilities

Brand Strategy & Positioning

• Develop and evolve the company’s brand strategy, positioning, and visual identity.
• Ensure a clear, consistent, and premium brand experience across all channels and customer touchpoints.
• Define and maintain brand guidelines, messaging frameworks, and visual standards.

Creative Direction

• Lead the creative vision and ensure high-quality execution across all marketing and brand assets.
• Review and direct visual content, including graphic design, video production, photography, presentations, social media content, and digital experiences.
• Provide strong creative leadership with an exceptional eye for aesthetics,
• composition, storytelling, and visual communication.

Marketing & Communications

• Develop and execute integrated marketing strategies aligned with business objectives.
• Oversee brand campaigns, content strategies, social media presence, and digital marketing initiatives.
• Ensure all external communications reinforce the company’s brand positioning and values.

Digital Experience

• Own the overall brand experience across the company’s website, social platforms, and digital channels.
• Continuously improve digital customer journeys, content quality, and brand consistency.
• Partner with internal and external teams to deliver exceptional digital experiences.

Leadership & Organizational Development

• Define the optimal structure, processes, and resources required for the marketing function.
• Build, manage, mentor, or restructure internal teams and external partnerships as needed.
• Foster a culture of creativity, excellence, and accountability.

Strategic Growth

• Analyse market trends, consumer behavior, competitive landscape, and brand performance.
• Identify opportunities to strengthen brand awareness, engagement, and business growth.
• Establish KPIs and measure the effectiveness of branding and marketing initiatives.

Requirements

• 8+ years of experience in branding, creative marketing, brand management, creative direction, or related leadership roles.
• Strong portfolio demonstrating excellence in branding, creative direction, visual storytelling, and marketing execution.
• Exceptional aesthetic judgment and a strong understanding of design principles, typography, composition, and visual communication.
• Experience developing and maintaining premium or consumer-facing brands.
• Strong understanding of digital marketing, social media, content strategy, and website management.
• Ability to think strategically while remaining hands-on when required.
• Excellent communication, leadership, and organizational skills.

Preferred Qualifications

• Experience in gaming, entertainment, consumer products, lifestyle, luxury, or digital brands.
• Background in graphic design, art direction, visual communication, or creative production.
• Experience leading cross-functional creative and marketing teams.
• Familiarity with creative tools and platforms such as Adobe Creative Suite, Figma, and digital analytics tools.

What We’re Looking For

We are looking for someone who thinks beyond marketing campaigns and understands how to build a brand that people remember. The ideal candidate has both a strategic mindset and an artistic eye, and is passionate about creating beautiful, consistent, and meaningful brand experiences.