Marketing Manager

Centro (Ortnec); Madrid; À distance; EUR 70 000 - 95 000; Plein temps

Résumé du poste

Brandbutter, part of CENTRO, seeks a Marketing Project Lead to guide two marketing cells across B2B fintech, adtech, and creator programs. You’ll own the marketing vision, roadmaps, and hands-on execution with a team of designers and social media managers.

This player-coach role blends strategy and practice, including writing briefs, launching campaigns, and building AI-powered workflows, reporting to the Director of Marketing.

Qualifications

• 7+ years in marketing with leadership experience.
• Hands-on marketer who personally writes, builds, launches and optimises campaigns.
• Experience creating marketing strategies and roadmaps across multiple brands.

Responsabilités

• Set the vision and define the marketing strategy for each brand in your cell.
• Build and run the roadmap by turning OKRs into clear plans with priorities and timelines.
• Execute hands-on tasks: write briefs, copy, launch paid campaigns, build landing pages and reports.
• Lead and grow the team: coach designers and social media managers, provide feedback and mentorship.
• Make AI and automation the default: identify where AI can speed up research, content production, reporting and operations, and build these workflows.
• Own the numbers: track pipeline, lead quality, CPL, ROAS and engagement and adjust course as needed.
• Collaborate across the business: partner with sales, product, tech and leadership and present plans clearly.

Connaissances

Marketing leadership

Team leadership

Campaign execution

Strategy development

Description du poste

Are you an experienced marketing project manager who wants to join multicultural team? We are looking for a Marketing Project Lead who can grow alongside the project and reach new heights. You’ll be part of a creative and friendly team in a people-oriented environment that values autonomy, results-driven thinking, and achieving business goals.

Brandbutter is part of CENTRO is a fully remote creative marketing agency partnering with ambitious brands to build awareness, relevance, and growth in fast-moving markets. We work across strategy, content, campaigns, and events, operating as an embedded partner rather than a task-based service provider.

About the role

You’ll lead one of our two marketing cells, covering several brands across B2B fintech, adtech and creator programs. You’ll own the marketing vision and roadmap for these brands and lead a team of designers and social media managers to deliver it.

This is a player-coach role, not a pure management one. You’ll set direction and lead the team, but you’ll also spend a large share of your time doing the work yourself: writing the strategy, building campaigns, drafting copy, setting up ads and building AI workflows. You’ll report to the Director of Marketing.

What you’ll do:

• Set the vision. Define the marketing strategy for each brand in your cell, grounded in business goals, customer insight and data.
• Build and run the roadmap. Turn quarterly OKRs into clear plans with priorities, owners and timelines, and make sure they ship.
• Execute hands-on. Write briefs, copy and campaign plans. Launch and optimise paid campaigns. Build landing pages and reports. Produce first versions yourself instead of waiting on others.
• Lead and grow the team. Coach designers and social media managers, delegate with clarity, give direct feedback and help people grow.
• Make AI the default. Identify where AI and automation can speed up research, content production, reporting and campaign operations, build those workflows yourself and teach the team to use them.
• Own the numbers. Track pipeline, lead quality, CPL, ROAS and engagement, and change course when something isn’t working.
• Work across the business. Partner with sales, product, tech and leadership, and present plans and results clearly and concisely.

What you bring:

• 7+ years in marketing, including at least 3 years leading a team. You can name people who grew under you.
• A doer’s track record: you’ve personally written, built, launched and optimised campaigns, not only managed people who did.
• Experience building marketing strategies and roadmaps from scratch, ideally across more than one brand or audience.

What we offer

• Competitive salary that reflects your skills and experience.
• Remote flexibility: work from anywhere, with a team that values balance and results.
• Autonomy and ownership: no bureaucracy or micromanagement, just room to take initiative and own your work.
• Growth and development: educational programs and support for your professional development.
• Team events: team-building activities and opportunities to attend industry events.
• Time off: paid holidays, vacation, personal days and sick leave.