Brand & Creative Lead: Strategic Brand Experience

Modmacon Pvt Ltd; Barcelona; On-site; EUR 90,000 - 120,000; Full time

Job summary

Modmacon Pvt Ltd. is seeking a highly creative Brand & Creative Marketing Lead to own and elevate our brand across customer touchpoints.

This leadership role sits at the crossroads of branding, design, and storytelling, translating business goals into compelling experiences. You will define and maintain a premium brand identity, drive integrated marketing initiatives, and shape the marketing function, processes, and team structure.

Qualifications

• 8+ years of branding/creative leadership experience.
• Strong portfolio in branding, visual storytelling, and marketing execution.
• Exceptional aesthetic judgment and understanding of design principles.
• Experience building premium or consumer-facing brands.
• Strong digital marketing, social media, content strategy, and website management.
• Strategic thinker who can stay hands-on.
• Excellent communication, leadership, and organizational skills.

Responsibilities

• Define and evolve brand strategy, positioning, and visual identity.
• Ensure premium brand experience across channels.
• Develop and maintain brand guidelines and messaging frameworks.
• Lead creative direction across marketing assets.
• Review visual content including design, video, photography, and social media.
• Drive integrated marketing strategies and campaigns.
• Own brand experience of the website and digital channels.
• Set KPIs and measure brand performance.

Skills

Brand management

Creative direction

Digital marketing

Leadership

Strategic thinking

Communication

Portfolio

Tools

Adobe Creative Suite

Figma

Analytics tools

Job description

Modmacon Pvt Ltd. is seeking a highly creative Brand & Creative Marketing Lead to own and elevate our brand across customer touchpoints.

This leadership role sits at the crossroads of branding, design, and storytelling, translating business goals into compelling experiences. You will define and maintain a premium brand identity, drive integrated marketing initiatives, and shape the marketing function, processes, and team structure.