Senior Group Brand & Media Director

OLX Group; Barcelona; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

BetterUp therapy & coaching

Speak Up culture

Hybrid working

Résumé du poste

OLX Group is seeking a Senior Brand Leader to set strategy for our portfolio of brands across multiple markets. You will own the core consumer brand, lead the launch of a corporate brand, and direct media planning, investment governance and the in-house creative studio.

You will drive brand architecture across brands, manage a high-impact studio, and negotiate major contracts, with a focus on growth and cohesive governance across the group.

Qualifications

• Fluent English with strong written and verbal skills.
• Proven experience running or launching an in-house creative studio or a major agency in-housing programme.
• Track record in media strategy, planning and investment at scale and negotiating major contracts.
• Experience building or overhauling a multi-brand architecture and owning brand strategy for portfolio businesses.

Responsabilités

• Define brand strategy and architecture for the full portfolio across markets.
• Lead end-to-end management of core consumer brand across three markets.
• Launch and rollout of a new corporate brand and holding brand programme.
• Own media planning, investment governance and contract negotiations for the group.
• Oversee an in-house creative studio with local-language capability.
• Manage the agency roster and the in-housing programme consolidation.

Connaissances

Brand governance

English fluency

In-house studio leadership

PR experience

Media strategy

Brand architecture

Senior brand leadership

Corporate brand launch

Description du poste

• We’re building a central home for brand, media and creative production across our portfolio — 11 brands, 7 countries, tens of millions of listings a day
• This is a new role: you’ll set the strategy for every brand in the group, run our core brand end‑to‑end, lead the launch of a new corporate brand, own media planning and investment, and build an in‑house studio
• Brand strategy and architecture for the full portfolio — what each brand is for, who it’s for, and how they relate to each other
• The codes, tone of voice, approval process and measurement standard every brand is held to
• Direct management of our core consumer brand across three markets
• The launch and rollout of a new corporate brand
• Social and community, for our core brand and for the categories without a brand of their own
• Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation
• The central media buying desk
• An in‑house creative studio — creative, content, design and production, with local-language capability
• The agency roster and the in‑housing programme that consolidates it

Benefits

• Range of development programs and resources designed to help you thrive in a way that suits you
• Unlimited therapy and coaching sessions through our BetterUp partnership
• ‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)
• Quarterly engagement surveys
• Hybrid working set-up (differs for each role)

• Strong command of brand governance (codes, verbal identity, approvals)
• Fluent in English
• Experience building or running an in‑house creative studio, or leading a significant agency in‑housing programme
• PR experience in a business with real public exposure
• Media strategy, planning and investment experience at scale, including negotiating major contracts
• A track record of building capability that didn’t exist before, not just improving what did
• Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output
• Experience building or overhauling a brand architecture across multiple brands
• Senior brand leadership in a multi‑brand or portfolio business, owning strategy rather than executing someone else’s
• Experience launching a corporate or holding brand, or a comparable large‑scale brand programme