BRAND CONTENT, COMMUNITY & PR MANAGER

Etalentum; Palma; On-site; EUR 42,000 - 64,000; Full time

Job summary

A Mallorca-based luxury watch and jewellery brand is seeking a Brand Content, Community & PR Manager to shape the brand’s voice and support international growth.

You will work with the Founder and a small, collaborative team to craft storytelling, build an international community, coordinate PR, and lead creative production.

The ideal candidate combines luxury branding sensibility with a builder mindset, excellent English, and a proven ability to turn ideas into tangible results.

Qualifications

• Experience defining brand content and storytelling across channels.
• Experience building international communities and PR in luxury sectors.
• Excellent written and spoken English; storytelling skills.
• Strong aesthetic sensibility and luxury branding knowledge.
• Builder mindset with ability to execute ideas to reality.

Responsibilities

• Define and develop the brand content strategy across social, website and channels.
• Build and nurture an international community of customers and followers.
• Coordinate PR with media, editors, influencers and agencies.
• Lead creative production for photoshoots and partnerships.
• Support events and brand experiences to strengthen positioning.
• Analyze channel performance and spot growth opportunities.

Skills

Brand strategy

Content creation

Community management

Public relations

Influencer relations

Job description

An emerging luxury watch and jewellery brand, based in Mallorca, is looking for a Brand Content, Community & PR Manager to support the brand through its next phase of growth and international expansion. This role will play a key part in shaping the brand’s voice, image and presence, building an international community and increasing its visibility across strategic markets. You will work closely with the Founder and a small, highly collaborative team in an environment where initiative, creativity and the ability to turn ideas into reality are highly valued.

Key Responsibilities:

• Brand Content & Storytelling: define and develop the brand’s content strategy, ensuring a consistent narrative and aesthetic across social media, the website and other channels.
• Community: build and nurture an international community, developing authentic relationships with customers, followers and relevant profiles.
• PR & International Visibility: build relationships with media, journalists, editors, influencers and key opinion leaders; coordinate existing PR agencies and identify new international opportunities.
• Creative Production: lead and coordinate photoshoots, audiovisual productions and collaborations with photographers, videographers and other creative partners.
• Events & Brand Experiences: contribute to the creation and execution of events, activations and experiences that strengthen the brand’s positioning and desirability.
• Insights & Growth: analyse channel performance and identify trends, markets and opportunities that can support the brand’s growth.

Requirements:

• Proven experience as a Brand Content, Community & PR Manager, ideally within international advertising and communications agencies.
• Experience in luxury, premium, fashion, jewellery, watches or hospitality.
• Excellent written and spoken English, with the ability to develop high-quality storytelling and brand communications.
• Strong aesthetic sensibility and a genuine understanding of luxury codes and standards.
• Ability to combine creative vision with a results-driven mindset.

Our ideal candidate has a builder mindset: someone who wants to do more than simply manage social media, and who is excited about helping build a luxury brand with a distinctive identity and international potential.

What We Offer:

• The opportunity to join a luxury brand at an exciting stage of growth.
• An international project offering a high level of autonomy and the opportunity to make a visible and lasting impact on the development of a luxury brand from Mallorca to the world.