B2B Product Marketer - Compliance & Sustainability

Bridgestone Mobility Solutions; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

WFH 3 days

Home office allowance

Global assignment days

Birthday leave

Health insurance

Pension plan

Lunch or transport vouchers

LinkedIn Learning access

Go Fluent language learning

CALM mental health app

Employee assistance program

Tyre discount

Descripción de la vacante

Webfleet is seeking a B2B Product Marketer in Barcelona to drive the go-to-market strategy for Compliance and Sustainability solutions. You will translate regulatory developments into compelling customer value propositions and work with Product, Marketing, Sales, Customer Success, and regional teams to ensure successful launches.

The role requires 5+ years in B2B product marketing within regulated industries, strong analytical skills, and excellent English communication.

Formación

• University degree with 5+ years of B2B product marketing experience in regulated industries.
• Strong analytical and research skills to monitor legislation and trends.
• Ability to translate regulatory developments into value propositions and GTM strategies.
• Excellent communication and cross-functional collaboration.

Responsabilidades

• Monitor and analyse fleet-related regulations and industry developments.
• Act as the voice of the market to shape product strategy and messaging.
• Translate regulatory requirements into compelling value propositions and sales narratives.
• Partner with Product, Marketing, Sales, and regional teams to align strategy.
• Lead go-to-market planning and execution for new products and initiatives.
• Manage cross-functional marketing initiatives and asset development.

Conocimientos

B2B product marketing

Regulatory analysis

Go-to-market strategy

Cross-functional collaboration

English fluency

Educación

University degree

Descripción del empleo

Webfleet is seeking a B2B Product Marketer in Barcelona to drive the go-to-market strategy for Compliance and Sustainability solutions. You will translate regulatory developments into compelling customer value propositions and work with Product, Marketing, Sales, Customer Success, and regional teams to ensure successful launches.

The role requires 5+ years in B2B product marketing within regulated industries, strong analytical skills, and excellent English communication.