B2B Product Marketer — Compliance & Sustainability

Webfleet; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work up to 3 days per week

€500 home office setup

40 days abroad per year

Birthday off

Health and dental insurance

Employer-funded pension

Meal/transport vouchers

LinkedIn Learning access

GoFluent language platform

CALM app access

Employee Assistance Program

Tyre discount

Descripción de la vacante

Webfleet is seeking a seasoned B2B Product Marketer to drive the GTM strategy for our Compliance and Sustainability solutions portfolio. You will translate complex regulatory and industry developments into compelling customer value propositions and lead cross-functional collaboration to deliver market-ready offerings.

The role combines strategic planning with hands-on execution, requiring strong analytical skills, stakeholder management, and fluency in English.

Formación

• 5+ years of B2B product marketing experience, ideally in telematics, fleet management, mobility, SaaS, or other regulated industries.
• Strong analytical and research skills; monitor legislation, industry trends to identify opportunities and business impact.
• Translate regulatory developments into compelling value propositions and GTM strategies, evolving offerings with market needs.
• Excellent communication and cross-functional collaboration; influence teams across Product, Sales, Marketing, Customer Success.
• Proactive, results-oriented; curious with entrepreneurial thinking; comfortable in dynamic environments.
• Experience using AI tools to accelerate GTM activities and improve outputs.
• Full professional fluency in English with excellent copywriting skills.

Responsabilidades

• Monitor and analyse fleet-related regulations to identify customer needs and market opportunities.
• Act as voice of the market to influence product strategy and messaging.
• Translate regulatory requirements into value propositions, messaging frameworks, and sales narratives.
• Partner with Product, Legal, regional teams and commercial stakeholders to align strategy and maximise adoption.
• Lead go-to-market planning and execution for new products and initiatives, ensuring successful launches.

Conocimientos

B2B marketing

Product marketing

Regulatory trends

Stakeholder mgmt

Copywriting

English fluency

AI tools

Educación

University degree

Herramientas

AI tools for GTM

Descripción del empleo

Webfleet is seeking a seasoned B2B Product Marketer to drive the GTM strategy for our Compliance and Sustainability solutions portfolio. You will translate complex regulatory and industry developments into compelling customer value propositions and lead cross-functional collaboration to deliver market-ready offerings.

The role combines strategic planning with hands-on execution, requiring strong analytical skills, stakeholder management, and fluency in English.