Regional SEO Team Lead

TransPerfect; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

TransPerfect's Digital department seeks a Regional SEO Team Lead to manage SEO services across key global regions. This senior role involves leadership in delivering and growing SEO strategies while ensuring quality and efficiency.

The ideal candidate will lead a regional team, oversee project management, and support client engagements. Candidates should possess strong leadership skills and a track record of operational excellence and client success.

Qualifications

• Experience in managing and delivering SEO services across various platforms.
• Strong leadership skills with the ability to mentor and guide teams.
• Proven track record in driving operational excellence and client success.

Responsibilities

• Lead all SEO delivery across technical and on-page SEO.
• Ensure projects remain within budget and follow defined metrics.
• Manage and mentor SEO specialists to foster a high-performing culture.

Skills

SEO delivery leadership

Operational excellence

Team mentorship

Project management

Client engagement

Job description

TransPerfect's Digital department is seeking an experienced Regional SEO Team Lead to own the delivery, growth, and operational excellence of SEO services across a key global region.

This senior operational leadership role is responsible for the delivery, growth, and operational excellence of all SEO services (Technical, On‑Page, AIO/GEO/LLM) within their assigned region (Americas & LATAM or EMEA & APAC). The role oversees a regional SEO team, ensuring high-quality delivery within the global SEO frameworks, driving innovation, operational efficiency, and maintaining strong commercial health across client engagements. Reporting into the Global Director of Digital Strategy, it bridges strategic direction with regional execution, ensuring SEO strategies align to global best practices while being adapted for regional needs. The Regional SEO Team Lead holds shared responsibility for growing existing client accounts, supporting retention, and achieving defined margin targets, contributing directly to the agency’s profitability and success.

Key Responsibilities

Regional SEO Leadership

• Lead all SEO delivery across Technical SEO, On‑Page SEO, and AIO/GEO in the assigned region.
• Ensure all SEO deliverables adhere to global frameworks, SOPs, and quality standards as defined by the Global SEO Team & Global Director of Digital Strategy.
• Collaborate with global/regional counterparts to create and maintain global SOPs, ensuring efficiency, consistency and process alignment.
• Oversee regional SEO resourcing (in‑house & external), capacity planning, and project prioritization.

Financial & Commercial Accountability

• Ensure projects/deliverables are executed according to defined metrics and remain in budget.
• Oversee time tracking of team members for the accuracy of project markup and provide insights/actions for replicating successes and mitigating inefficiencies.
• Drive SEO account growth within the region, identifying upsell opportunities and supporting pre‑sales with scoping, quoting, and proposal support.
• Maximize internal resource usage while smartly managing vendor outsourcing within approved guidelines for timely SLAs, project completion and revenue recognition.

Operational Management & Team Development

• Manage and mentor SEO specialists within the region (Tech & On‑Page, AIO/GEO), fostering a collaborative and high‑performing culture.
• Ensure a clear training agenda and/or SMART objectives for the development of every team member.
• Ensure clear alignment between Technical SEO, On‑Page SEO, AIO/GEO, Content, UX/CRO, and Paid Media teams in delivering integrated SEO strategies.
• Contribute to the evolution of regional outsourcing processes, vendor management, and quality control.

Client Engagement & Collaboration

• Participate in key client calls (strategy reviews, technical updates, performance reporting) as needed.
• Support QBRs and strategic reviews alongside Client Services to ensure SEO is contributing to client success and growth.
• Collaborate closely with the Global Director of Digital Strategy and other Regional SEO Team Leads to share learnings, drive consistency, and evolve services.

Team Integration, Collaboration & Innovation

• Play a key role in the smooth integration of teams across Technical SEO, On‑Page SEO, and supporting functions within the region.
• Drive alignment on processes, SOPs, and delivery standards — ensuring consistency with global frameworks.
• Foster an environment of collaboration, continuous learning, and innovation.
• Act as a champion of AI and GenAI innovation — encouraging the adoption of new tools, automation, and AI‑driven processes that enhance delivery, scalability, and performance outcomes.