ASO Specialist

Join; Madrid; Presencial; EUR 32.000 - 52.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary and incentives

Portfolio management of diverse mobile

Professional development budget forマーケ

Descripción de la vacante

Join is seeking 4 dedicated ASO Specialists to drive organic growth across its diverse portfolio of apps. You will own app store visibility, combining keyword strategy with conversion rate optimization and deep persona research. You will run sophisticated A/B tests to ensure assets resonate with users globally.

You will collaborate with design teams to produce high-performing visuals and localize content across regions while prioritizing high-impact assets based on data insights.

Formación

• Proven experience in ASO for mobile apps.
• Proficiency with ASO tools such as AppTweak, Sensor Tower, or MobileAction.
• Strong understanding of Apple App Store and Google Play Store algorithms.
• Hands-on experience with A/B testing methodologies and data analysis.
• Exceptional attention to detail and asset management.
• Fluency in English.

Responsabilidades

• Conduct keyword research to identify high-growth opportunities.
• Draft and localize optimized titles, subtitles, and descriptions across regions.
• Execute Store Listing A/B tests using Google Play Experiments and PPO.
• Coordinate with design teams for high-performing screenshots and previews.
• Perform persona research and competitor benchmarking to refine messaging.
• Analyze portfolio-wide performance data to prioritize optimization efforts.

Conocimientos

ASO experience

ASO tools proficiency

Store algorithms knowledge

A/B testing

Data analysis

Attention to detail

Asset management

English fluency

Herramientas

AppTweak

Sensor Tower

MobileAction

Descripción del empleo

We are looking for 4 dedicated ASO Specialists to join our Marketing team and drive organic growth across our diverse portfolio of apps. In this role, you will be the owner of app store visibility, blending data-driven keyword strategy with creative conversion rate optimization. You will move beyond basic metadata updates, conducting deep persona research and running sophisticated A/B tests to ensure our assets resonate with users globally

Tareas

• Conduct comprehensive keyword research using AppTweak/Sensor Tower to identify high-growth opportunities.
• Draft and localize optimized titles, subtitles, and descriptions across multiple regions.
• Execute continuous Store Listing A/B tests using Google Play Experiments and Apple Product Page Optimization (PPO).
• Coordinate with design teams to produce high-performing screenshots and preview videos.
• Perform persona research and competitor benchmarking to refine messaging and creative strategy.
• Analyze portfolio-wide performance data to prioritize optimization efforts on high-impact assets.

Requisitos

• Proven experience in App Store Optimization (ASO) for mobile apps.
• Proficiency with ASO tools such as AppTweak, Sensor Tower, or MobileAction.
• Strong understanding of Apple App Store and Google Play Store algorithms.
• Hands-on experience with A/B testing methodologies and data analysis.
• Exceptional attention to detail and a disciplined approach to asset management.
• Fluency in English

Beneficios

• Competitive salary and performance-based incentives.
• Opportunity to manage a large, diverse portfolio of mobile assets.
• Professional development budget for marketing certifications and events.
• Collaborative culture with a focus on data-driven decision making.