User Acquisition Specialist

airapps; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Apple hardware

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package

Childcare support

Air Conference

Pension Fund

Urban Sports Club membership

Meals 100% free

Descripción de la vacante

airapps is seeking a User Acquisition Manager (Performance Marketing) to join their team in Madrid. The ideal candidate will lead user acquisition strategies across various channels including paid ads and influencer marketing.

This fully onsite position provides a dynamic environment collaborating with cross-functional teams. The role requires proven experience in user acquisition, a Bachelor’s degree, and proficiency with ad platforms and analytics tools.

Generous benefits include Apple hardware, health insurance, and an annual bonus, highlighting airapps' commitment to employee well-being.

Formación

• A minimum of a Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing user acquisition or performance marketing campaigns.
• Familiarity with various ad platforms and analytics tools.

Responsabilidades

• Develop and execute multi-channel user acquisition strategies.
• Set up, monitor, and optimize advertising campaigns for maximum ROI.
• Track key performance metrics using analytics and attribution tools.
• Continuously test new channels, creatives, and messaging.
• Work with cross-functional teams to align acquisition strategies.

Conocimientos

Analytical skills

Strategic thinking

Communication skills

4+ years experience in user acquisition

Familiarity with ad platforms

Experience with analytics tools

Educación

Bachelor’s degree in Marketing or Business

Herramientas

Google Analytics

Apple Search Ads

Meta Ads

A/B testing methodologies

Descripción del empleo

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.

Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross‑functional teams in person and contribute to a dynamic and fast‑paced environment. We are open to support with relocation efforts.

Responsibilities

• Strategic Planning: Develop and execute multi‑channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Cross‑Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top‑tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well‑being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long‑term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.