AI Product Marketing & Demand Gen Lead – Spain

SCC España; Madrid; Híbrido; EUR 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Salary + variable compensation

Descripción de la vacante

Specialist Computer Centres, S.L. in Madrid seeks a Product Marketing & Demand Generation Manager (AI) to define positioning, go-to-market, and demand generation to build a robust Spain sales pipeline.

This hybrid role focuses on crafting the narrative for GenAI, ML, and AI solutions and translating it into actionable opportunities for the business. You will translate complex AI concepts for C-level buyers and IT decision-makers, run multi-channel campaigns, enable sales with battle cards, and

Formación

• Experience in B2B tech marketing or product marketing.
• Ability to produce compelling content across formats (white papers, blog posts, case studies).
• Strong analytical mindset to track KPIs and pipeline impact.

Responsabilidades

• Own end-to-end go-to-market strategy for SCC Spain AI proposition.
• Lead proposition launches with product, sales, marketing and partners.
• Design multi-channel campaigns to generate MQLs and manage ABM.
• Enable sales with tools, decks, and battle cards.

Conocimientos

Content creation

Demand generation

Marketing automation

ABM

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

Marketo

Salesforce

Descripción del empleo

Specialist Computer Centres, S.L. in Madrid seeks a Product Marketing & Demand Generation Manager (AI) to define positioning, go-to-market, and demand generation to build a robust Spain sales pipeline.

This hybrid role focuses on crafting the narrative for GenAI, ML, and AI solutions and translating it into actionable opportunities for the business. You will translate complex AI concepts for C-level buyers and IT decision-makers, run multi-channel campaigns, enable sales with battle cards, and