Ad Operations Analyst

smadexslu; Barcelona; Híbrido; EUR 38.000 - 58.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work from home: 2 days/week

LinkedIn Learning access

Gym allowance

Team-building events

Central Barcelona location

Descripción de la vacante

Smadex, a leading performance advertising engine, is seeking an Ad Operations Analyst in Barcelona. The role targets candidates with VAS and mobile performance marketing exposure, focusing on subscription-driven user acquisition and campaign optimization.

You will manage campaigns, test assets, and collaborate with cross-functional teams to deliver growth. The position offers a hybrid setup with two days of work-from-home, LinkedIn Learning access, gym allowance, and team-building events, all

Formación

• Experience in VAS/subscription services or ad networks is highly valued.
• Experience in Ad Operations, Campaign Management, User Acquisition or Performance Marketing.
• Strong understanding of CPA, CR, CTR, CPM metrics and optimization.
• Knowledge of subscription-based user acquisition, landing pages, and carrier targeting is a plus.
• Data-driven mindset with the ability to launch, monitor and optimize campaigns.

Responsabilidades

• Use the Smadex DSP to build, launch, and operate user acquisition campaigns.
• Manage day-to-day execution focusing on CPA, CR, CTR and CPM.
• Apply VAS industry knowledge to understand campaign behavior and conversions.
• Coordinate with internal teams to align technical setups with client objectives.
• A/B test creatives and landing pages to identify winning assets at scale.
• Extract insights before campaign launches to ensure success and satisfaction.
• Monitor delivery and performance daily and adjust strategies for growth.
• Troubleshoot performance, delivery, tracking, or conversion issues.
• Collaborate with teams to identify optimization opportunities across geos, carriers, OS, creatives and landing pages.

Conocimientos

Excel

SQL

BI tools

Data analysis

Campaign management

Performance marketing

English proficiency

Herramientas

BI tools

Descripción del empleo

Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).

We are looking for an Ad Operations Analyst to join our team. This role is designed for someone with experience in the mVAS industry, ideally from an ad network, performance marketing company, or similar digital advertising environment.

The ideal candidate has a strong understanding of subscription-driven user acquisition, campaign performance, user journey, and data-based optimization. Experience in programmatic advertising is a plus, but previous exposure to VAS campaigns, subscription services, or mobile performance marketing is especially valuable.

Your Tasks & Responsibilities:

• Use the Smadex DSP to build, launch, and operate user acquisition campaigns, ensuring they are executed with the best industry practices.
• Manage the day-to-day execution of campaign strategies, focusing on performance-driven metrics such as CPA, CR, CTR, and CPM.
• Apply previous VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance.
• Sync within the internal teams to ensure successful campaign launches, aligning technical setups with client objectives.
• A/B test different creative strategies and landing pages to identify winning assets and scale results in real-time.
• Take ownership of obtaining relevant insights to provide feedback before campaign launches, ensuring we are set up for success and client satisfaction.
• Monitor campaign delivery and performance daily, making strategic adjustments that drive immediate growth.
• Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose clear next steps.
• Collaborate with internal teams to identify optimization opportunities across geos, carriers, OS, creatives, exchanges, publishers, and landing pages.

What are we looking for:

• Previous experience in the VAS industry is highly preferred, especially in mobile subscription services, carrier billing, aggregators, content providers, ad networks, or performance marketing.
• Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, Account Management, or a similar role.
• Strong understanding of performance-driven metrics such as CPA, CR, CTR, CPM, CVR, delivery, pacing, and campaign optimization.
• Knowledge of subscription-based user acquisition, landing page flows, carrier targeting, and mobile conversion funnels is a strong plus.
• Strategic mindset: ability to use data to launch, monitor, and improve campaigns, ensuring potential success and scalability.
• Action-oriented: you are proactive and enjoy the "doing" - from the initial launch to the strategic follow-up.
• Attention to detail: precision is vital; you take pride in ensuring every campaign setting is perfect before going live.
• Soft skills: feedback hungry, critical thinking, and high resolution. You thrive in fast-paced environments.
• Technical skills: excellent command of Microsoft Excel is required. Knowledge of SQL, datasets, BI tools, or similar data tools is a plus.
• Communication: excellent English, written and spoken, is mandatory.

Please note that we do NOT provide visa sponsorship. Candidates without a legal permit to work in Spain won't be considered.

What is in it for you:

• Integrate a highly motivated and young team.
• Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge.
• Work from home: 2 days/week
• Access to LinkedIn Learning
• Monthly gym allowance: Choose between DiR Gym and Wellhub
• Regular team-building events.
• Fun and friendly work environment with talented marketers and engineers from over 40+ countries
• And more!