Ad Operations Analyst

Smadex; Barcelona; Presencial; EUR 40.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work from home

Gym allowance

LinkedIn Learning

Rooftop terrace

Fully stocked fridge

Descripción de la vacante

Smadex, a performance advertising engine for mobile apps, is seeking an Ad Operations Analyst to join our Barcelona team. You will manage user acquisition campaigns, optimize metrics, and collaborate with internal teams to scale growth.

Ideal candidates have experience in the VAS industry, strong Excel and SQL skills, and English communication. This hybrid role offers a central Barcelona location, home office days, and access to learning resources.

Formación

• Experience in the VAS industry, especially mobile subscription services or ad networks, is preferred.
• Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, or similar roles.
• Strong understanding of CPA, CR, CTR, CPM, CVR, delivery, pacing, and optimization.
• Knowledge of subscription-based user acquisition and mobile funnels is a plus.
• Strategic mindset to use data to launch, monitor, and improve campaigns.
• Action-oriented, proactive from launch to follow-up.
• Attention to detail to ensure every campaign setting is correct before going live.
• Soft skills: feedback-driven, critical thinking, high-resolution.
• Technical: Excel proficiency; SQL/BI tools are a plus.
• Communication: excellent English, written and spoken.

Responsabilidades

• Use the Smadex DSP to build, launch, and operate user acquisition campaigns.
• Manage day-to-day execution of campaign strategies focusing on CPA, CR, CTR, and CPM.
• Apply VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance.
• Sync with internal teams to align technical setups with client objectives.
• A/B test different creative strategies and landing pages to identify winning assets.
• Take ownership of insights before launches to ensure success and client satisfaction.
• Monitor campaign delivery and performance daily, making strategic growth-driven adjustments.
• Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose next steps.
• Collaborate with teams to identify optimization opportunities across geos, carriers, OS, creatives, exchanges, publishers, and landing pages.

Conocimientos

Ad Operations

Campaign Management

User Acquisition

Performance Marketing

Account Management

English Communication

Herramientas

Microsoft Excel

SQL

BI tools

Descripción del empleo

Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).

We are looking for an Ad Operations Analyst to join our team. This role is designed for someone with experience in the mVAS industry, ideally from an ad network, performance marketing company, or similar digital advertising environment.

The ideal candidate has a strong understanding of subscription-driven user acquisition, campaign performance, user journey, and data-based optimization. Experience in programmatic advertising is a plus, but previous exposure to VAS campaigns, subscription services, or mobile performance marketing is especially valuable.

Your Tasks & Responsibilities:

• Use the Smadex DSP to build, launch, and operate user acquisition campaigns, ensuring they are executed with the best industry practices.
• Manage the day-to-day execution of campaign strategies, focusing on performance-driven metrics such as CPA, CR, CTR, and CPM.
• Apply previous VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance.
• Sync within the internal teams to ensure successful campaign launches, aligning technical setups with client objectives.
• A/B test different creative strategies and landing pages to identify winning assets and scale results in real-time.
• Take ownership of obtaining relevant insights to provide feedback before campaign launches, ensuring we are set up for success and client satisfaction.
• Monitor campaign delivery and performance daily, making strategic adjustments that drive immediate growth.
• Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose clear next steps.
• Collaborate with internal teams to identify optimization opportunities across geos, carriers, OS, creatives, exchanges, publishers, and landing pages.

What are we looking for:

• Previous experience in the VAS industry is highly preferred, especially in mobile subscription services, carrier billing, aggregators, content providers, ad networks, or performance marketing.
• Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, Account Management, or a similar role.
• Strong understanding of performance-driven metrics such as CPA, CR, CTR, CPM, CVR, delivery, pacing, and campaign optimization.
• Knowledge of subscription-based user acquisition, landing page flows, carrier targeting, and mobile conversion funnels is a strong plus.
• Strategic mindset: ability to use data to launch, monitor, and improve campaigns, ensuring potential success and scalability.
• Action-oriented: you are proactive and enjoy the "doing" - from the initial launch to the strategic follow-up.
• Attention to detail: precision is vital; you take pride in ensuring every campaign setting is perfect before going live.
• Soft skills: feedback hungry, critical thinking, and high resolution. You thrive in fast-paced environments.
• Technical skills: excellent command of Microsoft Excel is required. Knowledge of SQL, datasets, BI tools, or similar data tools is a plus.
• Communication: excellent English, written and spoken, is mandatory.

Please note that we do NOT provide visa sponsorship. Candidates without a legal permit to work in Spain won't be considered.

What is in it for you:

• Integrate a highly motivated and young team.
• Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge.
• Work from home: 2 days/week
• Access to LinkedIn Learning
• Monthly gym allowance: Choose between DiR Gym and Wellhub
• Regular team-building events.
• Fun and friendly work environment with talented marketers and engineers from over 40+ countries
• And more!