Programmatic Campaign Specialist

Smadex; Barcelona; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Private Health Insurance

Meal vouchers

Gym allowance

LinkedIn Learning

Team building events

Work from home 2 days/week

Job summary

Smadex, a performance advertising engine, is seeking a Programmatic Campaign Specialist in Barcelona. You will set up buying strategies on Smadex DSP, monitor campaigns daily, and optimize to hit client goals while leveraging data to drive insights and improvements.

Join a fast-paced team in a modern Barcelona office with a hybrid work model (2 days remote). You will work across verticals, manage client portfolios, perform A/B tests, and collaborate with product teams to enhance tools and

Qualifications

• 1+ year of experience in a similar role.
• Knowledge of digital programmatic buying (performance focused) is a BIG plus.
• Bachelor or Master's Degree in Engineering preferable, if not in Business or Economics.
• Data and performance driven mindset with experience in large data sets and analytics methodologies.
• Strong analytical skills to optimize campaigns and meet KPIs.
• Ability to adapt to regular changes in priorities in a fast-paced environment.
• Feedback-oriented, critical thinking, high resolution, autonomy and work ethic are a MUST.
• Excellent command of Microsoft Excel.
• Excellent communication skills in English (written and spoken) are mandatory.
• Proven ability to solve data-related problems using creative thinking.
• Experience working with different teams.
• SQL/Python/R experience is a plus.

Responsibilities

• Leverage the programmatic ecosystem and attribution knowledge to build, operate, analyze and optimize campaigns to achieve client goals.
• Manage and grow your own client portfolio across verticals, KPIs and budgets.
• Analyze large, complex data sets containing millions of mobile users to guide decisions.
• Extract insights from the campaign portfolio to impact company revenue.
• Conduct AB tests using Smadex DSP and share results to improve performance.
• Help develop and improve product tools and processes to ensure data-informed decisions across the company.

Skills

Digital programmatic buying

Strong analytical skills

English communication

Data analysis

Autonomy and work ethic

Critical thinking

Education

Bachelor's or Master's in Engineering, Business or Economics

Tools

Microsoft Excel

SQL

Python

R

Job description

Programmatic Campaign Specialist

Barcelona | Full Time

Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).

We are looking for a Programmatic Campaign Specialist to join our team, to set up the campaigns buying strategies on Smadex DSP and make sure they reach our client's goals through daily monitoring and optimization.

The candidate should have a mix of business-oriented and analytical mindset, to understand the short and long term challenges the mobile advertising campaigns are facing and use the tons of data available to get powerful insights to resolve them and create the most effective strategies and algorithms to help improve the Smadex platform.

This is a full-time position based in Barcelona.

Your Tasks and Responsibilities

• Leverage the programmatic ecosystem and attribution knowledge to build, operate, analyze and optimize campaigns following the best strategies to achieve our clients' goals.
• Manage and grow your own client portfolio, within a variety of verticals, KPI's (CPM's, IPM's, CPI's, CPA's, ROAS, etc) and budgets. Highly performance focused.
• Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to provide the right strategic and operational decisions.
• Obtain insights from our campaign portfolio, to make decisions that will directly impact our company revenue.
• A/B test different variable changes using Smadex DSP and share the results among the team to keep improving performance.
• Help develop and improve our product tools and processes to ensure data influences decisions at all levels of the company. Effective communication is required.

What We Are Looking For

• 1+ year of experience in a similar role.
• Knowledge of digital programmatic buying (performance focused) is a BIG plus.
• Bachelor or Master's Degree in Engineering preferable, if not in Business or Economics.
• Data and performance driven mindset and proven working experience in large data sets, understanding of analytic methodologies for data evaluation.
• Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client KPIs.
• Ability to adapt and adjust to regular changes in priorities due to the nature of our fast driven environment.
• Feedback hungry, critical thinking, high resolution, working autonomy and working ethic are a MUST.
• Excellent command of Microsoft Excel.
• Excellent communication skills in English both written and spoken are mandatory.
• Proven ability to solve data-related problems using creative thinking.
• Experience working with different teams.
• SQL/Python/R experience is a plus.
• Desire to build the biggest company in the world.

What Is In It For You

• Integrate a highly motivated and young team.
• Great compensation package.
• Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, barbeque, and a fully stocked fridge.
• Work from home: 2 days/week.
• Private Health Insurance.
• Access to LinkedIn Learning.
• Meal vouchers - Tickets Restaurant monthly allowance.
• Monthly gym allowance: Choose between DiR Gym and Wellhub.
• Regular team-building events.
• Fun and friendly work environment with talented marketers and engineers from over 40+ countries.
• And more!

Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.