Ad Operations Analyst: Performance Campaigns & Growth

Smadex; Barcelona; Híbrido; EUR 40.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work from home

Gym allowance

LinkedIn Learning

Rooftop terrace

Fully stocked fridge

Descripción de la vacante

Smadex, a performance advertising engine for mobile apps, is seeking an Ad Operations Analyst to join our Barcelona team. You will manage user acquisition campaigns, optimize metrics, and collaborate with internal teams to scale growth.

Ideal candidates have experience in the VAS industry, strong Excel and SQL skills, and English communication. This hybrid role offers a central Barcelona location, home office days, and access to learning resources.

Formación

• Experience in the VAS industry, especially mobile subscription services or ad networks, is preferred.
• Experience in Ad Operations, Campaign Management, User Acquisition, Performance Marketing, or similar roles.
• Strong understanding of CPA, CR, CTR, CPM, CVR, delivery, pacing, and optimization.
• Knowledge of subscription-based user acquisition and mobile funnels is a plus.
• Strategic mindset to use data to launch, monitor, and improve campaigns.
• Action-oriented, proactive from launch to follow-up.
• Attention to detail to ensure every campaign setting is correct before going live.
• Soft skills: feedback-driven, critical thinking, high-resolution.
• Technical: Excel proficiency; SQL/BI tools are a plus.
• Communication: excellent English, written and spoken.

Responsabilidades

• Use the Smadex DSP to build, launch, and operate user acquisition campaigns.
• Manage day-to-day execution of campaign strategies focusing on CPA, CR, CTR, and CPM.
• Apply VAS industry knowledge to understand campaign behavior, conversion flows, carrier dynamics, and subscription performance.
• Sync with internal teams to align technical setups with client objectives.
• A/B test different creative strategies and landing pages to identify winning assets.
• Take ownership of insights before launches to ensure success and client satisfaction.
• Monitor campaign delivery and performance daily, making strategic growth-driven adjustments.
• Troubleshoot campaign performance, delivery, tracking, or conversion issues and propose next steps.
• Collaborate with teams to identify optimization opportunities across geos, carriers, OS, creatives, exchanges, publishers, and landing pages.

Conocimientos

Ad Operations

Campaign Management

User Acquisition

Performance Marketing

Account Management

English Communication

Herramientas

Microsoft Excel

SQL

BI tools

Descripción del empleo

Smadex, a performance advertising engine for mobile apps, is seeking an Ad Operations Analyst to join our Barcelona team. You will manage user acquisition campaigns, optimize metrics, and collaborate with internal teams to scale growth.

Ideal candidates have experience in the VAS industry, strong Excel and SQL skills, and English communication. This hybrid role offers a central Barcelona location, home office days, and access to learning resources.