Activation Marketer – Automotive Aftermarket Division – Iberia (m/f/x)

3M Vietnam; Madrid; On-site; EUR 45,000 - 75,000; Full time

Job summary

3M Iberia in Madrid is seeking an Activation Marketer for Iberia (Spain and Portugal). You will develop and lead the marketing activation plan, coordinate local events, and drive demand generation.

You will collaborate with Sales, Channel Managers, Application Engineers and EMEA teams to localize campaigns, support product launches, and strengthen e-commerce execution, ensuring alignment with business priorities and market needs.

Qualifications

• Bachelor’s degree in Business, Economics or Marketing.
• Strong stakeholder management across sales, channel and engineering.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficient in Spanish and English.
• Collaborative mindset and relationship building.
• MS Office Suite (Excel and PowerPoint) proficiency.

Responsibilities

• Develop and lead the Spanish and Portuguese marketing activation plan.
• Coordinate local events, exhibitions, campaigns and PR.
• Support MSO initiatives and develop ABM plans for key MSOs.
• Lead local launch plans including forecasting and enablement.
• Partner with channel teams to drive Joint Business Plans.
• Drive e-commerce activation through content, listings and Where to Buy.
• Local market insights to improve marketing effectiveness.
• Localise and translate global assets into Spanish.

Skills

Stakeholder management

Communication skills

Organization & project management

Bilingual Spanish and English

Education

Bachelor’s degree in Business Administration, Economics, Marketing or related

Tools

MS Office Suite (Excel, PowerPoint)

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

The Impact You’ll Make in this Role

The Activation Marketer for Iberia (Spain and Portugal) within Automotive Aftermarket Division (AAD) will drive local market growth by executing impactful marketing plans, building strong channel partner engagement, and generating end-user demand. This role will work closely with Sales, Channel Managers, Application Engineers and EMEA teams to localize campaigns, support new product launches, strengthen e-commerce execution, and ensure marketing activities are aligned with business priorities and market needs.

You will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world.

Here, You Will Make An Impact By

• Develop and lead execution of the Spanish and Portuguese marketing activation plan, ensuring activities are delivered on time, within budget, and aligned with commercial goals.
• Coordinate local events, exhibitions, promotional campaigns and PR support, to drive awareness and demand generation for 3M solutions
• Support strategic MSO initiatives and develop Account Based Marketing plans for key MSO’s (Multi Shop Ownership) to accelerate growth and new product adoption
• Lead local launch plans to deliver successful new product introductions, including forecasting, sales enablement tools, demand generation activities, channel enablement and performance tracking.
• Partner with channel teams to develop impactful JBP (Joint Business Plans) that drive strong engagement and sales growth initiatives.
• Drive e-commerce activation through content syndication, product listings, Where to Buy tools, and digital channel initiatives.
• Develop a deep understanding of the local market, using customer, market, competitor and channel insights to identify opportunities and improve marketing effectiveness
• Support the localisation and translation of global marketing assets into Spanish

Your Skills And Expertise

To set you up for success in this role from day one, 3M is looking for candidates who meet following minimum requirements:

• Bachelor’s degree required (Business administration, Economics, Marketing…)
• Strong stakeholder management skills to align sales, channel and Application Engineering teams
• Excellent communication skills, both written and verbal
• Strong organizational and project management skills
• Proficient in Spanish and English
• Collaborative mindset and ability to build relationships both internally and externally
• Proficiency in MS Office Suite (Excel and PowerPoint) is required

Additional knowledge / nice-to-have skills / preferred qualifications that could help you succeed even further in this role include:

• B2B experience
• Prior Collision Repair or Transportation background

Job Specifics

• Work location: This role has on-site working model, with the employee working at least four days a week in the office at 3M Center, located in Madrid
• Travel expectations may include up to 10% domestic travel
• Working pattern: full time

Resources for You

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.