Field Marketing Manager, Europe

CPA Global North America LLC; Barcelona; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Clarivate is seeking a Field Marketing Manager in Barcelona to lead regional marketing strategy for Western/Southern Europe and the Nordics. You will drive demand generation, events, and cross‑functional collaboration with Sales, Product, and Global Marketing to accelerate growth.

You will manage multi‑channel campaigns, measure impact with marketing automation tools, and tailor global programs to local markets while traveling as needed.

Qualifications

• At least 5 years of related experience in B2B marketing, including at least 2 years of direct experience in campaign and promotional program management.
• Proven experience developing and managing marketing campaigns across European markets.
• Fluency in English and Spanish.

Responsibilities

• Own the regional marketing strategy and annual marketing plan, using market insights and Sales priorities to develop integrated campaigns that drive new business, support retention and achieve marketing KPIs.
• Develop, execute and measure demand generation, lead acquisition and nurturing programs, including third party conferences and Directors’ Days.
• Develop and execute integrated regional marketing campaigns, adapting global programs to local market needs and coordinating content and messaging across digital, email, advertising, events, social media and PR.
• Partner with Sales, Product, Market Development, Customer Success and Global Marketing to identify regional opportunities and develop targeted programs for priority accounts, including Account Based Marketing initiatives.
• Measure and optimize marketing performance using Salesforce, marketing automation and internal tools to track leads, conversions, and event ROI.

Skills

B2B marketing

Campaign management

Multichannel marketing

Demand generation

Cross-functional collaboration

Sales alignment

Spanish language

English language

Event marketing

Analytics

Education

Bachelor's degree or equivalent

Tools

Salesforce

Eloqua

Marketo

Act On

Silverpop

MS Office (Excel, Word, PowerPoint)

Copilot AI tools

Job description

We are looking for a Field Marketing Manager to join our Academia and Government Marketing team in Barcelona, supporting Western and Southern Europe and the Nordics.

Reporting to the Director, Field Marketing, you will own and execute integrated, multichannel marketing campaigns and events that support demand generation, customer engagement and commercial growth across the region.

This is an exciting opportunity for someone with solid B2B marketing experience who enjoys working closely with Sales and other cross functional teams. If you have experience delivering events and demand generation activities and are fluent in Spanish and English, we would love to speak with you.

About You – experience, education, skills, and accomplishments

• At least 5 years of related experience in B2B marketing, including at least 2 years of direct experience in campaign and promotional program management, or an equivalent combination of education and experience.
• Proven experience developing and managing marketing campaigns across European markets.
• Bachelor's degree in a related field or at least 4 years of equivalent relevant experience.
• Fluency in English and Spanish

It would be great if you also had . . .

• Language skills in Italian or French.
• Experience in creating and executing campaigns using digital marketing channels.
• Working knowledge of Salesforce and marketing automation platforms such as Eloqua, Marketo, Act On or Silverpop.
• Proficiency in MS Office, particularly Excel, Word and PowerPoint.
• Experience using AI tools such as Copilot to support marketing activities, including content creation, translations and design, with appropriate review for accuracy, brand consistency and confidentiality.

What will you be doing in this role?

• Own the regional marketing strategy and annual marketing plan, using market insights and Sales priorities to develop integrated campaigns that drive new business, support retention and achieve marketing KPIs.
• Develop, execute and measure demand generation, lead acquisition and nurturing programs, including third party conferences, Directors’ Days and Clarivate Days. Connect event activity with campaign outreach and follow up activities to generate interest and move prospects through the sales funnel.
• Develop and execute integrated regional marketing campaigns, adapting global programs to local market needs and coordinating content and messaging across digital, email, advertising, events, social media and PR.
• Partner closely with Sales, Product, Market Development, Customer Success and Global Marketing to identify regional opportunities and develop targeted programs for priority accounts, including Account Based Marketing initiatives.
• Measure and optimize marketing performance, using Salesforce, marketing automation and internal marketing tools to track marketing qualified leads, lead to opportunity conversion, campaign attribution and event return on investment. Share results and recommendations with relevant stakeholders.

About the Team

The role reports to the Director, Field Marketing, based in the UK.

The Field Marketing team within Academia and Government consists of 6 colleagues located across the EMEA region. We pride ourselves on being a highly collaborative and supportive team, with a strong emphasis on personal development and regular opportunities to build skills and industry knowledge.

Hours of Work

This is a full time, permanent position based in Barcelona, Spain, with hybrid working. You will work from our Barcelona office 2-3 days per week, with the remainder of the week working from home. The role required weekday attendance, Monday to Friday, with some scheduling flexibility around core working hours.
The position requires approximately 10% travel.

At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.