Activation Manager

1420 Bacardi Espana, S.A.; Barcelona; Presencial; EUR 55.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive Pay Package

Health & Wellbeing

Retirement/Pension Plan

Flexible leave policies

Descripción de la vacante

Bacardi Espana, S.A. seeks a driven marketing and sales professional to execute the Winning In customer marketing strategy in Key Cities.

You will build lasting relationships with strategic customers and own the A&P budget for your city, coordinating plans with BM’s andField Manager and Customer Marketing Managers for aligned action. You will negotiate and execute tailor-made visibilities, activate in key markets with flawless execution, and manage BTL agencies end-to-end while evaluating

Formación

• Minimum 3 years sales or marketing experience, preferably in the On Trade channel.
• Experience in influencing stakeholders to develop clear agendas and long-term plans.
• Comfort balancing long and short-term priorities to create efficiencies.
• English and Spanish required.

Responsabilidades

• Execute implementation of the Winning In customer marketing strategy in KC.
• Build long-term relationships with key strategic customers and manage A&P budget for the City.
• Coordinate and update bottom-up plans with BM’s and align with Field Manager and Customer Marketing Managers.
• Negotiate, define and execute tailor-made visibilities and activations in Key Cities with precise execution.
• Manage BTL agency from briefing to execution and evaluate activities with ME for growth.

Conocimientos

Sales experience

Marketing experience

Budget management

Stakeholder influence

Negotiation skills

Data interpretation

English

Spanish

On Trade knowledge

Descripción del empleo

Responsibilities

Execute implementation of the “Winning In” customer marketing strategy in KC. Building long-term relationships with key strategic customers. Ownership of the A&P budget and tools allocated to the City. Responsible to coordinate and update bottom-up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers. Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution. BTL Agency Management: from briefing to execution. Evaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities. Influence during IAP process to ensure resources and activities needed are covered during IAP process.

Skills

Minimum 3 years sales or marketing experience working preferably in the On Trade channel. Experience of working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans. Experience in balancing long and short-term priorities to create efficiencies. Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values. Experience of managing a budget and across multiple stakeholders. Negotiation skills. English and Spanish required.

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

EEO Statement

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

• Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan
• Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Culture

Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025. We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way! BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless. BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be. THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.