Customer Marketing Manager

1420 Bacardi Espana, S.A.; Barcelona; On-site; EUR 45,000 - 75,000; Full time

Benefits offered by this job

Competitive pay package

Health & wellbeing programs

Pension plan

Inclusive leave policies

Job summary

Bacardi Espana, S.A. is seeking a results-driven Channel Marketing professional to lead BTL strategy development and flawless execution.

You will work cross-functionally with Consumer Marketing, Activations and Sales teams to put the shopper at the heart of every decision, ensuring ROI on A&P budgets across priority brands. The role requires 3+ years in Marketing/Commercial, preferably FMCG, and strong English/Spanish communication.

Qualifications

• Minimum 3 years experience in Marketing or Commercial.
• Premium / FMCG background preferred.
• Experience delivering shopper marketing activation or events.
• Exposure to Bacardi Way Of Growth for Marketing on brand development.

Responsibilities

• Implement the BTL strategy for the Channel and deliver aligned execution.
• Put shopper/guest at heart of decision making and ensure ROI on A&P budgets.
• Work cross-functionally with Consumer Marketing and Activations Managers to ensure execution in key cities.
• Discuss BTL & ATL choices for brands and contribute to IAP cycle.
• Maximise ROI from A&P and manage budgets including phasing and invoices/POs.
• Coordinate with Customer Marketing for priority brands and gaps in toolkits.

Skills

Stakeholder management

Cross-functional

Bilingual EN/ES

Presentation skills

Entrepreneurial mindset

Prioritization

Team leadership

Job description

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART

YOUR KEY FOCUS WILL BE Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy. Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase. Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26. Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy. With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing. Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver. Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend. Ongoing management of A&P budgets, including phasing and invoice/PO processes. Working closely with team of Activations Managers to ensure perfect execution in Key Cities and Hotspots.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Thrives on being a key contact for customers, whilst balancing internal and external priorities. Advanced in engaging and motivating others, driving joint ownership between functions (internal or external). Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player. High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum. A self-starter, with the ability to work under pressure and deal with ambiguity. Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities. Advanced in prioritization and making bold choices. Advanced presentation skills. Fluent command in English and Spanish. Essential.

EXPERIENCE:

Minimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background. Exposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred. Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity). Proven track record in positive stakeholder management. Experience of delivering shopper marketing activation or events is preferred. Experience of working for BTL/Creative agency is beneficial but not essential. Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Compensation, Paid Time Off & Retirement: Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
• Some benefits may be subject to an employee contribution.
• Some benefits may be fully or partially subsidized.
• Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Join a world-class team.

Recognized by Forbes as one of the World's Best Employers 2026. We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

BE FEARLESS

We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY

We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER

The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.