AI-Driven Performance Marketing Lead - Nordics & UK

EG; København; Hybrid; DKK 700,000 - 1,000,000; Full time

Job summary

EG Construction is seeking a Performance Marketing Specialist to own the lead engine across the Nordics and UK. You will manage paid media on LinkedIn, Google, YouTube and Meta, optimize landing pages, and partner with a Copenhagen agency. The role is hybrid from Copenhagen, reporting to the Marketing Director.

The ideal candidate has 3+ years in performance marketing, strong Google/Meta Ads skills, and a data-driven mindset focused on pipeline and revenue. English is the working language.

Qualifications

• 3+ years of hands-on performance marketing experience.
• Deep expertise in Google Ads and Meta Ads.
• Strong understanding of lead generation mechanics and marketing attribution.
• Hands-on experience with conversion rate optimisation and A/B testing.
• Experience with Google Analytics and Google Tag Manager.
• Active use of AI to automate repetitive workflows; building AI skills is a plus.
• Analytical and commercially minded with focus on pipeline and revenue.
• Comfortable owning both strategy and execution with an independent, structured approach.
• Fluent in English; Danish not required.

Responsibilities

• Own paid media across LinkedIn, Google, YouTube and Meta to generate qualified leads, pipeline and revenue.
• Own conversion on websites and landing pages; test fixes to lift conversions.
• Ensure tracking and attribution from first click to close.
• Run experiments across channels, creatives, targeting and landing pages.
• Manage the relationship with the Copenhagen-based marketing agency.
• Own budgets tied to growth targets and report clearly to leadership.
• Use AI and automation to scale campaigns and speed up testing.

Skills

Performance marketing

Google Ads

Meta Ads

CRO / landing pages

A/B testing

Google Analytics

Google Tag Manager

AI in marketing

Marketing attribution

Pipeline and revenue mindset

Tools

Salesforce

Job description

EG Construction is seeking a Performance Marketing Specialist to own the lead engine across the Nordics and UK. You will manage paid media on LinkedIn, Google, YouTube and Meta, optimize landing pages, and partner with a Copenhagen agency. The role is hybrid from Copenhagen, reporting to the Marketing Director.

The ideal candidate has 3+ years in performance marketing, strong Google/Meta Ads skills, and a data-driven mindset focused on pipeline and revenue. English is the working language.