Business Developer OOH at Oatly

Oatly; København; On-site; DKK 480,000 - 720,000; Full time

Job summary

Oatly in Copenhagen is seeking a Business Developer to expand our presence in the Danish Out-of-Home market. You’ll identify opportunities, engage cafés and restaurants, and build lasting relationships with decision-makers across the Horeca scene.

Ideally you bring 3–5 years in a commercial role, a passion for plant-based beverages, and fluency in Danish & English. A valid driver’s license and a proactive, independent mindset are essential.

Qualifications

• 3–5 years of experience in a commercial role (Out-of-Home, field sales or FMCG).
• Strong connection to Horeca or the food & beverage scene.

Responsibilities

• Identify and pursue new business opportunities in Copenhagen’s OOH landscape.
• Conduct frequent field visits to stay close to market developments and customer needs.
• Build and maintain a strong network within Horeca and coffee scene.
• Map your network in Oatly’s CRM system and manage prospecting activities.
• Support Oatly events and brand activations to maximize impact.
• Meet and exceed sales targets while promoting Oatly’s values.

Skills

Commercial experience

Danish & English

Relationship building

Hunter mentality

Tools

CRM tools

Microsoft Office

Social media know-how

Job description

Copenhagen's bravest oat enthusiast with commercial drive

If you walk past a new café and think, “I wonder who owns that place,” keep reading.

At Oatly, we’re looking for a Business Developer to join our Danish team in Copenhagen. Someone who likes people, new places, and the feeling of opening a door that was closed yesterday.

You’ll spend a big part of your time out on the streets. Not on Teams. Not in PowerPoint. Out where the coffees are made, menus are decided, and great relationships begin. Your mission is pretty simple to explain: Get more of the right cafés, restaurants, and bakeries to choose Oatly.

How you do that is a little less simple.

We know exactly which places we’d like to work with. Your job is to figure out who makes the decisions, walk through the door, start the conversation, listen, and, most importantly, follow up. Find the right reason to come back and show why Oatly can be so much more than just another carton behind the bar.

Some say yes. Some say no. Some say no three times, and yes the fourth. We want a person who will get a yes, no matter how many tries are needed.

You don’t need to follow the traditional route into sales. Maybe you come from the café, restaurant, or coffee world. Maybe you’ve already worked in a commercial role. What matters most is that you have the drive, curiosity, and courage to create your own opportunities.

You need to enjoy reaching out to people, including the ones you haven’t met yet. You need to be able to work independently without becoming a lone wolf. And you should be curious about both the customer’s business and the world they operate in.

We’re a small Danish team that works closely together, shares ideas, helps each other out, debates taste, customers, and things that probably shouldn’t be up for discussion.

We’re looking for someone who wants to get out there and find the next place before everyone else discovers it.

Sounds a little too much like you?

Cool. Then we’d love to hear from you.

Hello potential future Oatly employee

It's us. The original oat drink company. At Oatly, we're on a mission to make it easier for people to eat better and live healthier lives without recklessly taxing the planet's resources. Simple as that.

Across the world people’s consumption habits and diets are evolving to be more plant-based. Enter Oatly, the #1 oat based dairy alternative producer in the world with products spanning multiple categories.

We’re determined on being part of the discussion on the long-term future of the food and beverage industry. To keep this movement going, we need more brilliant minds to come work with us to keep the momentum going and the Oatly flowing.

Sustainability, nutritional health and trust are at the heart of what we do. We are building a culture that constantly upgrades each other so we can upgrade the planet. This is a company that shows great respect and a fearless approach to make positive change. Does this feel exciting? Well, this is where you come in.

What We Need You To Do

The purpose of this role is to expand Oatly’s presence in the Out of Home (OOH) market in Denmark. You will identify new business opportunities, build strong relationships, and create awareness for plant-based alternatives in the food and beverage scene.

Here are the main elements of the role...

• Identify and pursue new business opportunities in the Copenhagen OOH landscape.
• Conduct frequent field visits to stay close to market developments and customer needs.
• Build and maintain a strong network within the Horeca and coffee scene.
• Map your network in Oatly’s CRM system and manage prospecting activities.
• Support Oatly events and brand activations to maximize impact.
• Meet and exceed sales targets while promoting Oatly’s values.

In this role, you will report into the Commercial Director OOH, and the location for this role is Copenhagen, Denmark.

What We Need You To Bring To The Table

Ready to make your mark in the food & beverage world?

We’re on the lookout for passionate, driven individuals who love building relationships and thrive in fast-paced environments. If you’re excited about shaping the Out-of-Home experience and growing with a dynamic team, this is your opportunity!

What You’ll Bring To The Table

• 3-5 years of experience in a commercial role, ideally in Out-of-Home, field sales, or FMCG.
• A strong connection to Horeca or the food & beverage scene, you know the vibe and feel at home there.
• A valid driver’s license.
• Fluency in Danish & English.

Extra Points If You Have

• A track record in lead generation, prospecting, and hitting measurable targets.
• Confidence with CRM tools, Microsoft Office, and social media know-how.
• Experience in entrepreneurial environments or scale-ups.
• A network and/or strong connection to the city of Copenhagen.

Join us and be part of a team that values ambition, creativity, and growth. If this sounds like you, we’d love to hear your story!

Who We Need You To Be

We think your oatsomeness is built upon the following qualities:

• Result-oriented and proactive, you go out, get things done, and achieve your targets.
• A natural hunter who identifies opportunities and acts fast.
• A team player who thrives in collaboration.
• Socially skilled and persuasive, able to connect with people at all levels.
• A relationship builder who creates trust and long-term partnerships.
• Comfortable with ambiguity and energized by change.

And Beyond That

• You are a passionate advocate for sustainability who strives to create societal shifts and drive the plant-based revolution.
• You have a charismatic presence and a knack for steering conversations while diplomatically focusing the room on what matters.
• You are an entrepreneur at heart, with the know-how to create forward momentum and the stamina to relentlessly drive the process.

To be the perfect fit for Oatly, we believe you have a thirst for knowledge and are a result-driven person with high integrity. You thrive with a hands‑on approach, even in times of rapid change. Your social competence allows you to work effectively both independently and collaboratively.

Finally,we hope that you share our values and have a great interest to carry out our mission in order to make the world a little bit better.

Last day of application: 10th November.

We treat all candidates equally: