Trade Marketing Manager, Nordics

LEGO Gruppe; Billund; On-site; DKK 900,000 - 1,100,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Workplace

Job summary

LEGO Group is seeking a Trade Marketing Manager to own planning and execution of Nordic campaigns across physical retail. You will drive effectiveness, budget optimization, and shopper activation with Key Account Management to create standout in-store experiences.

Based in Billund with up to two days from home, you will translate shopper insights into activation plans, measure impact, and raise in-store standards across four Nordic markets, collaborating with Brand Marketing and Sales.

Qualifications

• Build shopper, trade marketing, or category management initiatives.
• Take ownership of projects with clear outcomes.
• Deliver measurable commercial results aligned to business objectives.
• Analyze data using Excel and Power BI to inform decisions.
• Create persuasive presentations and manage stakeholders effectively.
• Communicate fluently in written and spoken English.

Responsibilities

• Drive retail activation of campaigns across Nordic physical retail.
• Define and raise standards for in-store execution excellence.
• Partner with sales leaders and Key Account Management teams on retailer marketing initiatives.
• Transform shopper insights into actionable activation plans.
• Measure Trade Marketing effectiveness through analysis, learning, and continuous improvement.

Skills

Shopper marketing

Trade marketing

Category management

Ownership

Data analysis

Stakeholder management

Presentation skills

English fluency

Tools

Excel

Power BI

Job description

Job Description

Just imagine walking into stores across the Nordic region and seeing campaigns you've shaped come to life in every aisle. Then make it real.

About the role

As our Trade Marketing Manager, you'll own the planning and execution of key LEGO® campaigns across physical retail in the Nordic region. You'll drive the Trade Marketing effectiveness agenda, focusing on execution excellence, budget optimization, and measurable commercial impact. You'll also hold channel responsibility for the grocery channel, partnering closely with Key Account Management teams to create standout in-store experiences across all four Nordic markets. Along the way, you'll turn shopper insights into activation plans that help shape retail performance and growth.

Required Qualifications

• Built shopper marketing, trade marketing, category management, or related retail marketing initiatives
• Led projects or priorities with clear ownership and accountability for outcomes
• Achieved measurable commercial results in roles where performance was tracked against business objectives
• Delivered data analysis and insight generation using tools such as Excel and Power BI to inform business decisions
• Created persuasive presentations and demonstrated strong stakeholder management skills
• Communicated effectively in fluent written and spoken English

Preferred Qualifications

• Applied AI tools such as Copilot or similar technologies to improve productivity or business outcomes

What you’ll build

• Drive retail activation of campaigns across the full Nordic physical retail landscape
• Define and raise standards for in-store execution excellence across different retail environments
• Partner with sales leaders and Key Account Management teams on retailer-specific marketing initiatives
• Transform shopper insights into clear and actionable activation plans
• Establish stronger ways of measuring Trade Marketing effectiveness through analysis, learning, and continuous improvement

If you've worked in a role where you've owned campaigns, analysed performance data, and translated insights into retail action, you'll feel at home here. What matters most is your ability to connect commercial objectives with strong execution and measurable results.

Life on the team

You'll join Nordic Trade Marketing within Nordic Marketing, part of the Western Europe market group and be based in our Billund office with the opportunity to work up to 2 days per week from home. The team exists to create the strongest possible retail footprint with Nordic retail partners while building decisions on data and insight. It's a close-knit team with a strong team spirit and a hybrid rhythm. You'll thrive if you take ownership, adapt comfortably to change, approach challenges with curiosity, and enjoy solving problems with others.

What success looks like

Success means becoming the go-to person for retail activation and execution excellence. You'll help set new benchmarks for campaign effectiveness, reporting, and budget optimization while influencing how different channels and audiences are approached across the Nordic business. You'll play a key role in accelerating permanent in-store solutions, advancing execution excellence, and supporting growth across both Kids and Adults audiences while working closely with Trade Marketing colleagues, Brand Marketing teams, Nordic Sales teams, and Western Europe counterparts.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

#LI-MH