Senior Programmatic Media Leader — Hybrid & Data‑Driven

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life Insurance

Disability Insurance

Headspace Wellness

Colleague Discount

Bonus Scheme

Hybrid Work Model

Job summary

LEGO Group is seeking a Senior Associate, Programmatic Media to lead data-driven, high-impact digital campaigns across Western Europe, collaborating with internal teams and external partners to optimize media investments for brand and commercial outcomes. Copenhagen will serve as the base, with hybrid work flexibility to support global initiatives.

You will drive media strategy, ensure governance, and mentor a programmatic team while navigating industry trends and privacy considerations in a

Qualifications

• Experience in digital and programmatic media at scale.
• Proven track record in media transformation and data-driven marketing.
• Knowledge of global media landscape, ad tech, and evolving privacy/regulatory environment.
• Experience deploying campaigns on major platforms.

Responsibilities

• Drive programmatic media strategy aligned with brand and business goals.
• Lead and coach a high-performing programmatic team.
• Build strong internal and external partnerships.
• Stay ahead of industry trends and ad tech developments.

Skills

Programmatic media

Digital media

Cross-functional collaboration

Team leadership

Stakeholder influence

Tools

The Trade Desk

Amazon DSP

DV360

Job description

LEGO Group is seeking a Senior Associate, Programmatic Media to lead data-driven, high-impact digital campaigns across Western Europe, collaborating with internal teams and external partners to optimize media investments for brand and commercial outcomes. Copenhagen will serve as the base, with hybrid work flexibility to support global initiatives.

You will drive media strategy, ensure governance, and mentor a programmatic team while navigating industry trends and privacy considerations in a