Programmatic Media Associate – Western Europe

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid workplace with 3 days in office

Job summary

LEGO Group is seeking a Programmatic Media Associate to support the Western Europe media team in delivering effective programmatic campaigns that balance brand building and business impact. You’ll help execute media strategies and campaign delivery across internal and external partnerships in a hybrid setup.

This role offers a chance to build a programmatic function, learn from experienced specialists, and help future-proof media activity while exploring AI, retail media, and privacy trends.

Qualifications

• Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
• Applied experience across the global media landscape and digital advertising environment.
• Built media activity or campaign plans across Western European markets.
• Managed complex campaign delivery, projects, or operational work with appropriate governance and execution standards.
• Executed paid social media campaigns alongside broader digital media activity.
• Applied experience within ad tech ecosystems and digital media platforms.
• Worked within a retail or consumer-focused environment.
• Supported programmatic media initiatives as a subject matter resource within a team.

Responsibilities

• Support the execution of the LEGO Group's programmatic media strategy across Western Europe.
• Help ensure media investments follow global standards and deliver strong business outcomes.
• Build relationships with internal stakeholders, media partners, and agency teams.
• Contribute to embedding new ways of working as the programmatic function continues to grow.
• Explore emerging trends such as artificial intelligence, retail media, and changes in digital privacy.

Skills

Programmatic campaigns

Global media experience

Campaigns in Western Europe

Campaign delivery management

Tools

The Trade Desk

Amazon DSP

DV360

Job description

LEGO Group is seeking a Programmatic Media Associate to support the Western Europe media team in delivering effective programmatic campaigns that balance brand building and business impact. You’ll help execute media strategies and campaign delivery across internal and external partnerships in a hybrid setup.

This role offers a chance to build a programmatic function, learn from experienced specialists, and help future-proof media activity while exploring AI, retail media, and privacy trends.